Post-event surveys play a significant role in shaping the future strategies of any endeavor.

You put your heart and soul into an event- found the best venue, crafted a killer agenda, and lined up the best speakers in town.

The big day arrives, and then…crickets.

Did the attendees love it? Hate it? Or somewhere in between? You’ll never know unless you ask! Post-event survey questions must be carefully chosen, strategically designed, and asked at the right time and place!

But if you feel it’s a hard nut to crack, why don’t you try these questions? They have always been helpful to me while gathering feedback.

I have also included a free template to help you understand better!

So, why don’t we start with…

What is a Post-Event Survey?

A post-event survey is a questionnaire sent to the attendees after an event has been wrapped up.

It is your chance to get inside their heads and understand what they thought about the event—yes, the same event that gave you sleepless nights!

These surveys can include questions about anything, from the venue and the snacks to the speakers on the dais.

Did the keynote speaker leave everyone buzzing, or were attendees checking their watches? Was the networking session a goldmine for connections, or did people feel awkward and isolated? The survey provides answers to these questions and more.

You can think of it as a give-and-take or even a two-way conversation. You put in the effort to create the event, and the survey allows attendees to share their honest feedback.

Here’s a free post-event survey template made with SurveySparrow. Yes, conversational Surveys are the best way to get responses while keeping them engaged and hooked!

Feel free to customize it if you like.

Post Event Feedback Survey Template

Preview Template

Use This Template

If you want to learn how to, I have added a step-by-step guide towards the end. Check it out!

50+ Post-Event Survey Questions

I have categorized the questions into two groups: one based on the types of events and the other on the ones whose opinions matter.

Use these questions to fine-tune your processes!

(Jump ahead to the questions you want)

• General Questions
• Types of events

And a set of questions for:

• Employees
• Volunteers
• Sponsors and Partners
• Non Attendees

General Post-Event Questions

1. How satisfied were you with your experience at the event?

This question gives you an idea of the attendees’ overall experience. It’s like a key part of a survey you send out after the event to see how it went from their point of view.

The responses can quickly tell you what worked and what flopped. With this information, you can take action to improve.

Plus, by asking their opinion, you show them that you care about what they think, which can make them feel more connected to your brand or organization.

2. On a scale of 1-10, how likely are you to return next year?

This is a game-changer! Getting a high score shows that your attendees are super excited about the next event.
But if the scores are lower, it’s like a heads-up that there’s room to improve even further next time.

3. Did the event meet your expectations regarding the content and topics?

If you want to know if the event lived up to what attendees were expecting in terms of the stuff talked about and discussed, this question is a must.

If they say yes, it’s like a high-five for hitting the mark. But if they say no, it’s a sign that maybe there was a mismatch between what was promised and what went down.

4. Would you recommend this event to a colleague facing similar challenges?

This question cuts straight to the chase. If the attendees say yes, they are ready to endorse. It’s like saying, “Hey, this event rocked, and you should check it out!”

But if they’re not keen on recommending it, it indicates some areas need improvement.

5. Is there anything else you’d like to share about your experience at the event?

Always end with an open-ended question.

This gives them a chance to open up about their experience, whether good or bad. It’s like giving them the mic for any final thoughts, suggestions, or shoutouts they might have.

Now, let’s move on to…

Types of Events

This can include both offline and virtual events.

1. Fundraiser

Rolling out surveys after a fundraiser event is important to bridge the gap between you and the donors. They are usually sent online.

Post-event survey questions you must consider:

1. Overall, how satisfied were you with your experience at the fundraising event?
   (Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied) (Likert Scale)
2. Did the event meet your expectations? (Yes/No)
3. On a scale of 1 (not likely at all) to 5 (extremely likely), how likely are you to attend a similar event in the future? (Rating Scale)
4. Rate the quality of the food and beverages served at the event. Excellent, Good, Average, Below Average, Poor) (Multiple Choice)
5. Is there anything else you want to share about your experience at the event? (Open Ended)

Check out this Fundraiser Order Form Template

2. Live Performances

The applause fades, but the insights must never. It is important to peek behind the curtain and understand your audience’s experience.

Sample Questions

1. How well did the performance meet your expectations?
   (Exceeded Expectations, Met Expectations, Below Expectations) (Slider)
2. Which aspect of the performance did you enjoy the most (acting, singing, music, etc.)? (Dropdown, Image Choice Questions)
3. On a scale of 1 (not at all clear) to 5 (crystal clear), how clear was the sound quality during the performance? (Scale Question)
4. Would you recommend this performance to a friend or colleague? (Yes/No)
5. Is there anything else you want to share about your experience at the live performance? (Open Ended)

3. Exhibition

Exhibitions are like bursts of energy—sound, light, and a ton of interaction. Exhibition survey questions give insights into visitors’ thoughts and ideas about your hard work.

Questions to Ask

Start with the basics!

1. Did the exhibition meet your expectations in terms of the variety of exhibitors and products showcased? (Yes/No)
2. Which types of exhibits did you find most informative or engaging? (Multiple Choice Selection of Exhibit Types if they are few, Dropdown if it’s a vast list)
3. Did the exhibition layout make it easy for you to navigate and find the booths you were interested in? (Yes/No)
4. Did you attend any educational seminars or workshops at the exhibition? (Yes/No if yes, which one?)
5. How likely are you to attend a similar exhibition we organize in the future?
   (Scale Question: 1 – Not Likely at All, 5 – Extremely Likely)

Check out this Exhibitor Feedback Form Template

4. Workshop

Post-workshop surveys are crucial to understanding whether the workshop sparked new ideas. You need it to measure the impact of your workshop.

Sample Post Event Questions

1. How well did the workshop activities balance theory with practical skill application?
   (Likert Scale: Not so well, It was Okay, Neutral, It did well, Totally worth it)
2. On a scale of 1 (Difficult to Understand) to 5 (Easy to Understand), how clear and understandable were the workshop materials? (Scale Question)
3. We’d love to know! How likely are you to apply the skills and knowledge you gained in the workshop to your work?
   (Scale Question: 1 – Not Likely at All, 5 – Extremely Likely)
4. Would you recommend this workshop to a colleague facing similar challenges? (Yes/No)
5. Do you have any suggestions for improving the delivery or content of future workshops? (Open Ended)

Check out this Workshop Feedback Form Template

5. Webinar

A Webinar is a virtual occasion and requires more post-event attention than offline ones.
You need to know if it landed well with your audience.

A webinar feedback survey will be highly beneficial here.

Questions that can be added

1. Did the webinar meet your expectations in terms of the topics covered? (Yes/No)
2. On a scale of 1 (difficult to follow) to 5 (easy to follow), how clear and understandable was the presentation? (Scale Question)
3. Did the webinar start and end on time? (Yes/No)
4. Before the webinar, what were your main learning objectives? (Open Ended)
5. Would you have preferred a pre-recorded webinar format with Q&A available on-demand? (Yes/No)
6. Would you be interested in receiving a summary of the key takeaways from this webinar?

Check out this Webinar Feedback Form Template

6. Conference

Knowing if it hits the mark after the final session wraps up and the attendees head home is important. That bridge between the closing remarks and the event feedback is crucial!

Post-Conference Survey Questions

1. Which session(s) did you find most valuable and why? (Open Ended)
2. On a scale of 1 (difficult to navigate) to 5 (easy to navigate), how easy was it to find your way around the conference venue? (Scale Question)
3. Did you have ample opportunities to network with other attendees? (Yes/No)
4. What additional topics or themes would you like to see covered at future conferences? (Open Ended)
5. Were the pre-conference materials (e.g., agenda, speaker bios) helpful in preparing you for the event? (Yes/No)

Check out this Conference Evaluation Form Template

These were a few of the most common occasions requiring post-event care.

The success of an event depends on the satisfaction of every individual who takes part. You should never forget to address those who lay the foundation for these events.

Let’s take a quick look at those questions:

Post Event Survey Questions for:

Employees

1. To what extent did the event content align with your professional development goals?
2. Did the event schedule allow enough time for breaks, team interaction, and activity participation?
3. How satisfied were you with the venue facilities for the event?

Volunteers

1. How well did the pre-event training prepare you for your volunteer role?
2. Did you feel you clearly understood your responsibilities throughout the event?
3. Did you feel valued and appreciated for your contribution to the event’s success?

Sponsors and Partners

1. To what extent did the event meet your marketing and promotional objectives?
2. On a scale of 1 (Limited Exposure) to 5 (Extensive Exposure), how satisfied were you with the brand exposure opportunities offered at the event
3. Would you consider sponsoring or partnering with this event again in the future?

Non-attendees

1. What was the primary reason you were unable to attend the event?
2. How did you hear about the event?
3. Was the registration process easy to understand and complete?
4. What could have convinced you to attend the event?
5. Are you interested in attending similar events in the future?
6. Do you have any other feedback or suggestions that can help us improve our future events?

Importance and Benefits of Post-Event Surveys

They help you to:

• Measure Success: Did your event hit the mark? Surveys provide insights into areas for improvement.
• Understand Perspectives: By examining your attendees’ perspectives, you can clearly understand the pros and cons.
• Shape the Future: Learn what worked (and didn’t) to create even better events.
• Boost Engagement: Surveys show you care! By actively seeking feedback, you build stronger connections with attendees, leading to higher engagement in future events.

But …

Common Mistakes to Avoid while Creating Post-Event Survey Questions

• Avoid Leading Questions. Don’t influence the answers.
• Skip double-barreled questions like “How was the venue’s cleanliness and comfort?” (Split into two questions)
• Avoid industry terms attendees might need help understanding.
• Don’t overdo open-ended questions. It is important to balance them with closed-ended for easier analysis.

How to Conduct a Post-Event Survey

Before rolling out the surveys, consider your goals and objectives. It is important to understand what feedback is most valuable to you.

Then…

• Pick the Platform: Choose a user-friendly tool such as surveySparrow to streamline the process.
• Build clear questions: Avoid the mistakes that we mentioned above. Also, keep it short and crisp.
• Time it right: Send the survey within a few days after the event while the memories are fresh.
• Incentivize Participation: Offer a small giveaway or discount code to encourage completion. This trick is effective.
• Analyze and Act: Review the data, map the trends, and use these insights to make something remarkable!

Oh, one more thing. Don’t forget to communicate. Let your attendees know their thoughts and opinions matter by giving them a brief idea about the actions you are willing to take.

Here’s how to…

Craft an Engaging Post-Event Survey with SurveySparrow

Crafting a survey with SurveySparrow is a no-coder!

Let me walk you through how we do it around here:

Step 1: Sign in

Log in to your SurveySparrow account right away.

Don’t have one? Create it right away and get started with a 14-day free trial.

Sign up today!

Step 3: Create

If you want to create a survey from scratch, click +New Survey.

To jazz up a pre-designed template, click Browse Classic Templates and choose the one that suits your needs.

You can also work on the template I attached at the beginning of the blog.

Step 4: Customize

This is the exciting part. Make the template your own…

Here’s how you do it:

• Remove the questions that don’t fit the bill.
• You can edit the existing ones with the Wing Feature or add new ones from the list of questions we discussed.
• Easily remove the SurveySparrow logo, add yours, and change the color and theme to match your website!

Once that’s done…

Step 5: Integrate

Connect with your favorite apps, such as Hubspot, Zapier, Mailchimp, or any other from the list, to streamline your workflow.

Step 6: Share

That’s it. Your Post Event Survey is ready to get those responses!

Reach your audience via email, WhatsApp, SMS, social media, QR code, or embed it on your webpage.

Feel free to reach out if you have any queries!

Wrap Up!

What are you waiting for? Don’t miss out on the opportunity! Use these questions to create an engaging post-event survey! There’s nothing better than happy customers. Right?

Happy Surveying!

FAQs

1. When should you send post-event surveys? 

Don’t wait too long. I recommend sending it within 24 hours of the event’s completion.

2. How many post-event questions are ideal for a survey?

There are no set rules here. Ensure the questions are relevant to the topic, and don’t go overboard with the number. Maybe try to keep it to a maximum of 10.

3. What’s the difference between an event and post-event surveys? 

Pragadeesh

I'm a developer turned marketer, working as a Product Marketer at SurveySparrow — A survey tool that lets anyone create beautiful, conversational surveys people love to answer.

pragadeesh