How are your retention efforts impacting your bottom line?

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Calculating the ROI of your marketing campaigns is an essential, yet challenging task. Optimove can help you accurately measure the exact impact your efforts are having on the most important metrics.

Schedule a one-on-one demo with one of our relationship marketing experts to talk about:

  • Why email metrics are only telling you a really small part of the story
  • How to use control groups in your marketing campaigns
  • How to treat every campaign as a scientific “marketing experiment”
  • How Optimove can measure – and optimize – the uplift of your multi-channel marketing efforts

Predictive
Micro-
Segmentation

Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Optimove’s predictive marketing engine applies mathematical and statistical models to transactional, behavioral and demographic data in order to predict future customer behavior and value. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of your hyper-personalized relationship marketing campaigns.

Dynamic
Customer
Journeys

Optimove makes it practical to manage and optimize infinite customer journeys, in which each customer determines what comes next. With Optimove, marketers re-imagine traditional, funnel-based customer journey maps to most effectively communicate with each individual customer in the context of their actual activities, behaviors and preferences. Customer data, prior campaign responses and predictive behavior modeling are used to identify the most important intervention points – and the best kinds of responses and activities for each – that brands can leverage to maximize customer engagement and loyalty.

Self-
Optimizing Campaigns

A self-optimizing campaign is a recurring campaign series that is automatically optimized over time. Optimove’s algorithm tracks how competing actions perform for each micro-segment within the campaign’s target group and uses this data to gradually adjust the cluster-action mix for maximum uplift. This results in each customer receiving the campaign to which they are most likely to respond every time.



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Let us show you how agile and powerful automated predictive marketing can be.