marketing-customer-insights 
InMoment XI
NOVEMBER 2, 2022
Your customer experience (CX) program, like your business, needs to be able to grow and evolve to prove a return on investment. InMoment recently held a webinar with representatives from Forrester, an independent market research firm, to give you the answers you need about CX ROI. Total nightmare, right? Let’s dive in!
Lumoa
NOVEMBER 7, 2022
And just like these new phrases have become commonplace now, new customer experience trends are popping up as well. Not only has the world changed, but technology has improved, and companies have been finding new ways to provide customers with a great experience. That’s because it works.
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Lumoa
NOVEMBER 17, 2022
The evolution of customer experience in e-commerce has grown exponentially since the pandemic making customer experience more important than ever. Customers search for easy shopping solutions on clear, engaging websites. Customer Experience in E-commerce Trend Predictions for 2023. Multiple customer support options.
ClearAction
NOVEMBER 11, 2022
Gratitude Grows Gains from Customer Experience Strategies Lynn Hunsaker. On other holidays (Veteran’s Day, Memorial Day, Mother’s Day, CX Day, Customer Service Week, etc.), On other holidays (Veteran’s Day, Memorial Day, Mother’s Day, CX Day, Customer Service Week, etc.), we’re reminded again.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Daniel Group
NOVEMBER 30, 2022
a referral from a satisfied customer or an existing customer who does not “shop” because of service and product quality). His latest book, Winning on Purpose, outlines the Earned Growth Rate metric, a simple metric that allows you to track the revenue you earn from excellent customer experience.
SurveySparrow
NOVEMBER 10, 2022
With the advent of hand-held phones (read smartphones), most of which are equipped with the Internet, it is easy to get information from your customers without much ado. No matter the size of the business, most market research survey platforms are easy on the pockets. The global revenue of the market research industry exceeded 44.5
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. On the surface, this is an accurate statement. So, what does ABM look like in 2022?
Speaker: Scott Baldwin of ProductBoard
Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster. Product managers and community managers share a common goal: to deliver value to their users. How can they work together to do that?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense
In today’s complex and digital world, B2B buyers are relying more on trusted sources such as review sites, online searches, and peer-to-peer insights––instead of vendor-provided information––when it comes time to make purchasing decisions. How to effectively engage and optimize your customer experience.
Speaker: Colin Taylor, CEO & Chief Chaos Officer at The Taylor Reach Group, Inc
These challenges include the retirement of the baby boomer generation, low unemployment, the recession, and consumer trends that call for proactive customer engagement. He will share with you: Market research on the shifting labor market. Employee/employer relationship insights to increase engagement.
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A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.
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