Sat.Jan 07, 2023 - Fri.Jan 13, 2023

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Why You Should Aspire to Drive Customer Lifetime Value—Not ‘Just’ Upsell Customers

InMoment XI

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Keeping customers around for as long as possible to sell them as much as possible is a great aspiration, but as I’m sure you’re aware, it’s much easier said than done. Let’s take a closer look.

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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

The concept of customer success continues to rapidly gain traction as businesses strive to improve their customer experience. Here’s an overview of what we call the Golden Rule of Customer Success – 8 Guiding Principles: Understand customer needs, goals and motivations. Create an atmosphere of trust with customers.

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Customer Journey – Everything You Need to Know!

Feedbackly

Startup brands are always keen on learning how to attract and retain customers. While there’s no one-size fits model to keep customers happy, understanding your customers in and out can certainly help. This is where the customer journey comes in handy. What is customer journey? Why customer journey is important?

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How Betting Sites Can Use Technology to Improve Customer Experience

CSM Magazine

For betting sites, customer experience technology is becoming a key factor in the success of their business. By utilizing cutting-edge software, these companies can curate content for customers based on individual preferences, interests, and histories; helping them have even more rewarding gaming sessions that are fine tuned just for them.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. 💡 That’s where the Voice of the Customer (VoC) comes in. NPS and C-SAT become the keys to the realm, but offer no true insights. If you can’t identify it, you can’t fix it!

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An Authoritative View: Three Pioneers of CX Predict Big Changes in 2023

Beyond Philosophy

However, with three pioneers of Customer Experience involved, we have an authoritative view on the topic and predictions about what’s happening next. I recently hosted some special guests on the podcast to discuss what 2023 will look like in the Customer Experience space. An authoritative view on just about anything.

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“Starting With the Customer Means Understanding What They Like and Tailoring the Next Step Around That”

Optimove

We asked them how they meet these challenges, the importance of AI and personalization, and what starting marketing from the customer means for them. . The distinguished professionals who were kind enough to share their insights were: Yoed Negri – Global Director of Digital Transformation at SodaStream International, Ltd.

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How Mature Are Your Digital Experiences? A Step-by-Step Guide to Improved CX

Getting your customer experience (CX) right drives business success. Not only does a better CX improve customer satisfaction, increase retention, and create more engagement, it also drives key business results, including lower operational costs and higher profits. That’s why we wrote this eBook.

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Drive Employee and Customer Satisfaction with SLAs

Speaker: John Goodman, Vice Chairman, CCMC, Customer Care Measurement & Consulting

Technology has elevated every aspect of the customer journey. All aspects that is, but one: customer complaints. Too often, CSRs use technology as a crutch rather than a tool, and it's starting to show--57% of customer rage results are technology-based. and master customer rage for an insightful webinar on September 23rd.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. On the surface, this is an accurate statement. So, what does ABM look like in 2022?