technology-marketing 
C3Centricity
APRIL 17, 2019
Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.
iPerceptions
APRIL 11, 2019
It seems more and more is being asked of Marketers nowadays. Thankfully, marketers nowadays have an embarrassment of riches when it comes to the technologies at their disposal to help them achieve their goals.
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Optimove
JUNE 27, 2019
A key element to marketing success is its relationship with IT. Although many technologies look to limit the dependency between the two groups when onboarding new technologies, marketers should continue to work hand-in-hand with their IT departments. Most marketing and IT teams interact daily.
CloudCherry
APRIL 5, 2019
Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. So how do Marketers that assume CX responsibility address this with less budget without giving up important technology needed for other aspects of Marketing? Our customers are in control, not us.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
CloudCherry
OCTOBER 1, 2019
And, when it comes to Customer Experience in Marketing- as in all things- we want people to remember that. My innate passion for the delivery of digital transformation & disruptive business technologies is married with my marketing and business strategy background. Hey, we’re only human. It’s simple. Request a demo.
Experience Investigators by 360Connext
OCTOBER 22, 2019
68% of business-to-business marketers agree that delivering a consistent, high-quality customer experience is very important in today’s marketplace. Some are assigning CX as an additional responsibility to leaders like Chief Marketing Officers or Retail Operations leaders. Despite this, only 49% of U.S. New roles will be created.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Speaker: Colin Taylor, CEO & Chief Chaos Officer at The Taylor Reach Group, Inc
2023 is around the corner and as exciting as this is, it's easy to get lost in the shuffle of EX, CX, and technology if you don’t have the right information and perspective. He will share with you: Market research on the shifting labor market. How to apply 2023 technology trends to your company's current demands.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
You don’t need the latest, greatest CRM technology or data visualization tools. Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. 6 Ways to Make Your Employees More Human. 10 Ways to Humanize Your Brand.
Speaker: Brian Morin & Helena Chen from SmartAction
Join Brian Morin, CMO, and Helena Chen, Director of Product Marketing at SmartAction to learn the 4 golden rules they've acquired after more than 100 conversational AI implementations for voice self-service that outperforms live agents. Not all technology is created equal: ASR, NLP, NLU and what it all means.
Speaker: Hope Neiman, Chief Marketing Officer of Tillster
With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.
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