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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. Revamping Customer Insight with InMoment’s Partnership Recognising the importance of customer feedback and the need for an improved insight programme, Metro Bank partnered with InMoment to overhaul its approach.

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Actioning Customer Feedback: The Secret to Turning Difficult Customers into Loyal Advocates

C3Centricity

Every business has them, and no one likes to get customer feedback that is challenging to handle. In the case of the 2010 recall, due to accelerator pedal issues, Toyota swiftly communicated with affected customers, provided fixes, and introduced enhanced safety measures. Difficult customers!

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Polypipe Building Products Utilising Customer Feedback to Propel Growth for Its Underfloor Heating Systems

CSM Magazine

Polypipe Building Products, the UK’s leading manufacturer of plastic piping systems and low-carbon heating solutions for the residential market, has shared it has been investing in its customer feedback programme to drive growth in the emerging Underfloor Heating market.

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How Marmalade Insurance Has Utilised Customer Feedback Software to Help Improve CSAT and Increase Their Net Promoter Score

CSM Magazine

Part of this approach is their customer feedback process, which they introduced in 2020, with the help of customer feedback software provider, CustomerSure. The firm has also reported improvements in staff sentiment/morale as a direct result of receiving motivating feedback and seeing improvements in customer satisfaction metrics.

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Customer Feedback is Your Competitive Advantage

AskNicely

Savvy CEOs understand that growth and employee engagement can be created by listening to customer feedback while following one guiding principle: Be customer obsessed. Obsession expressed through actioning customer feedback. It also means an internal culture shift toward paying attention to real-time customer feedback.

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Why most companies miss the biggest financial benefits of customer feedback – by Guy Letts

ijgolding

So with the future health of the business at stake, it’s worth knowing how to keep each customer, and that’s where customer feedback comes in. But there’s a big problem with the way customer feedback and satisfaction surveys have traditionally been done which means they don’t deliver this enormous benefit. Customer feedback is broken.

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Focus on Customer Service in 2010 (Finally?)

Customers Rock!

2010 may just be the year that companies start to focus on their customers and serving them well. Phil, who Tweets for them from Domino’s HQ , talks about how they have been serious about customer feedback and been researching this for 2 years. Those who are not will fall behind in 2010. This may be it. What do you think?

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