Interactions
JUNE 2, 2022
Summer 2022 is upon us and, as the Washington Post covers, all indications suggest travel will be back to the pre-pandemic era. Maintaining loyalty and rewards programs . Many guests traveling this summer–some for the first time in years–will certainly want to access and update their rewards program.
BlueOcean
DECEMBER 13, 2022
On the surface, loyalty programs appear to be a simple enough concept. But McKinsey reports that approximately two-thirds of programs are not succeeding in delivering real value. Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs.
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Strativity
MAY 25, 2023
Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs.
ShepHyken
MAY 30, 2022
This is Where Rewards Programs Lose Most of Their Members by Jenn McMillen. My Comment: If you have a rewards program, is it working? Here you will find some interesting stats and findings about why rewards programs fizzle out, the mistakes companies/brands make, and more. Follow on Twitter: @Hyken.
Optimove
JULY 18, 2023
Always on the lookout for ways to take advantage of bonus offers, bend the rules, and exploit promotions to maximize their gains, bonus abusers are the proverbial pain in the backside of every online gaming operator – at last count (2022) 71% of operators had reported an increase in promotion abuse.
CSM Magazine
JANUARY 9, 2024
Shell’s Fuel Rewards program allows individuals to earn rewards through the Shell Drive for Five® Credit Card, which enables users to earn five cents in discounts per gallon of fuel purchased at Shell gasoline stations. Users can also earn rebates monthly or have them deposited directly into their accounts.
SmartKarrot
MARCH 17, 2022
B2B customer loyalty programs solve the problems or pain points of decision-makers as opposed to B2C programs. The focus for B2B customers is how the program will help grow the business. 10 B2B Loyalty Program Best Practices in 2022. To optimize B2B loyalty programs, you need to keep certain best practices in mind.
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