The Rise of In-Play Sports Betting and How to Capitalize on It
Optimove
DECEMBER 3, 2024
billion by 2029, according to Mordor Intelligence , live betting stands out for its dynamic and interactive nature that cultivates sports enthusiasts across the globe. To succeed, operators must leverage real-time engagement, personalized messaging, and scalable strategies. Key takeaways: In-play betting market projected to hit $70.73
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