ZoomInfo

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

ZoomInfo

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.

Let’s face it: the interview process is stressful, no matter what position you’re vying for. So we decided to partner with CX expert Jeannie Walters to help customer experience professionals land their dream jobs. Grab your free copy of The CX Leader Handbook to ace any customer experience interview and succeed in your position for years to come.

In our exclusive guide, you will have the chance to learn how you can get more from channels like email, SMS, and push notifications. Also, you will meet the unique capabilities of SmartMessage in helping you reach your targets.

Customer experience is a powerful differentiator. Done well, it will not only increase customer satisfaction and drive loyalty, but can also provide a real competitive advantage. In our latest whitepaper, we look at 5 tactics that will help you get the most out of your customer experience program. From tips on how to maximize feedback opportunity and target improvement efforts, to ways that you can enhance your CX program with supplementary data, this resource covers it all.

Vanilla Forums

With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy. Customer Success teams actively track KPIs and metrics that directly align with customer marketing outcomes. Including a customer marketing foundation to the customer success roster of tasks isn’t adding extra responsibilities, it’s using existing initiatives to win in new ways.

There are significantly more escalated incidents now than before the pandemic—and this trend isn’t slowing down anytime soon. That's why GetFeedback (by Momentive) has partnered with Myra Golden, long-time customer service and de-escalation expert, to understand how Service teams can thrive in 2022. Learn how to employ de-escalation tactics while navigating tough conversations by downloading this new guide, The ultimate guide to customer service.

ZoomInfo

Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

The Northridge Group's State of Customer Service Experience report provides a clear message to businesses. Today’s consumers are shopping online more now than ever, but find the service experience inadequate. Report highlights include: Online shopping is the new normal – 68% of customers increased their online shopping during the pandemic and plan to continue this trend post-pandemic. 63% of customers tried digital apps and tools for the first time and 75% will continue to prefer digital apps po

Vanilla Forums

As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable. Customer success should be leading the Product Led Growth (PLG) initiative by adding weight to customer feedback, offering actionable, data-driven insights throughout an organization, and better serving customers.

The Customer Education Maturity Model was developed from an extensive study of the industry, including interviews with leaders in the customer learning space. It delivers a comprehensive guide to moving the needle on your customer learning program. You’ll learn: The roadmap for how superior customer learning programs grow. The common stages – and barriers – of program development.

How does your customer education program stack up against industry leaders? Find out in this short Customer Education Maturity Model Self-Assessment checklist which will help you determine which of the 5 maturity stages your program is in today: Step 1: Train Your Customers. Step 2: Build Foundation for Scale. Step 3: Personalize Learning. Step 4: Expand Business Impact.

ZoomInfo

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

ZoomInfo

Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later. The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite?

While surveys have formed the backbone of CX efforts for decades, they only account for a small percentage of all customer feedback data available to businesses today. In the age of the omnichannel customer, businesses that over-rely on surveys to fuel modern CX programs are getting left behind. Today, top brands are tapping into the millions of customer conversations happening every day across channels — phone, email, chat, social media, 3rd party review sites — to capture a representative Voic

Vanilla Forums

Self-Service can be a polarizing topic. Many people think that self-service is a low-end experience and would much rather offer their customers “personalized attention.”. But those in the know understand that self-service is, in fact, a white glove offering. Best-selling author and customer experience thought leader Blake Morgan has put it all down on paper for you.

Turning CX program outcomes into measurable business results: It’s the number one challenge facing today’s CX professionals. With most companies slow to adopt a truly customer-centric approach, organizational and technological silos are mostly to blame for the uphill battle. In this ebook, we provide actionable steps you can take today to overcome these internal obstacles to create a unified view of the customer, drive cross-departmental action and connect CX program outcomes to ROI.

If one clear point has emerged in the last couple of years, it is that massive changes are taking place in the CX delivery space. Enterprises no longer need to deliver their services in large facilities and in many locations. Instead, remote work is now mainstream in customer experience management. This practice is providing end-users with the support they need through engaged and motivated agents, building loyalty to your brand, and it will continue to grow in 2022 and beyond.