3 Minutes 
Discover how to create a large-scale brand community that drives loyalty, engagement, and growth in our latest Compelling Conversation webinar. Join Executive Vice President of Global Quantitative Rob Berger and Vice President of Client Service Operations Tom Doulos as they explain the building blocks of a successful and scalable quantitative brand community.
We’ll share the dos and don’ts of creating a healthy and engaged group of respondents you can turn to for insights whenever you need them.
Q & A’s from the webinar:
Can the raw data be exported, or is there a Tableau connection?
The HUB Analysis summarizes your survey data and provides tools for you to drill down and further interrogate the results. Filter, cross-tabulate trend, and modify data to focus on specific sub-sets, transforming your data into meaningful insights.
You can export and share reports in a range of formats, including PowerPoint, Excel, PDF, and through HUB Reporting Dashboards. Unlike a raw data export from the Individual Responses tab, a report export will retain any configurations or transformations applied in Analysis.
Do you build communities from Sago’s databases if we don’t have a source for members?
We do not. We use our large network of recruitment partners to gather the members you need to join the community.
Do you see communities made up of category users, say, dog owners, with firms tapping into the community for brand questions?
Yes, you can create whatever category of people you wish. When profiling members, display all data or filter based on what you know about respondents and only sample them when the activity is focused on their demographics.
Would you recommend creating a branded and unbranded community of the specific category (i.e. gaming community)?
Branded communities are always recommended as there is a built-in affinity for and investment in them for prospective members. Members who are invested create an engaged respondent pool for your activities.
What are typical response rates? How large a community do you need in order to get readable base sizes?
Response rates vary depending on the audience but are typically 30-40 percent for activities (based on 1-3 activities per month).
Community sizes vary from 1,000 members to 100K+ members (you can do more studies per month the larger the community). We recommend at least 300 completes for every activity.
Is the platform accessible by mobile?
The platform is mobile-friendly for members, and they can conduct their activities wherever they want.
Can you invite community members to participate in qualitative research on tools like QualBoard?
Once a member double opts into the community, you are free to interact with them as you see fit. If you plan to do activities outside the community/platform, set expectations properly and detail what you expect of the member for the activity.
Even though this is a quantitative insight community, could we recruit for an online qualitative study?
Yes, you can definitely recruit people from the community for discussion forums, inside the platform or outside the platform.
Do you encourage/recommend sending other relevant information to keep them engaged?
Yes, part of the reason for joining the community is a sense of belonging. We recommend sharing data from past studies conducted, what you did with the results (if you can share), or giving them exclusive content.
