The Right Survey to Measure Each Touchpoint of the Customer Journey
JANUARY 19, 2020
To prepare for a recent business trip, I booked a roundtrip flight, hotel, and rental car. All done via Expedia, because it gives me one place to handle all travel arrangements, and provides a very nice app to remind me what I booked along with directions, phone numbers, and more. . As my trip progressed, I got email requests for feedback at each step. For example, a few hours after checking into my hotel, I got an email with this message.