Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. What is B2B Customer Service? App integrations.

B2B 91

B2B Customer Success Customer Service B2C 91

Totango

SEPTEMBER 7, 2021

B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Why Are B2B Client Engagement Strategies Different from B2C? Develop a 360 View of Your Customers.

B2B 80

B2B Engagement B2C Customer Success 80

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework?

Voice of Customer 52

Voice of Customer B2B Net Promoter Score NPS 52

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of the Customer Framework? How Beneficial is the Voice of the Customer Framework?

B2B 52

B2B Net Promoter Score NPS Feedback 52

SurveySensum

JULY 25, 2023

You’re eager to identify areas for improvement and boost customer satisfaction. So you decide to conduct a B2B survey. However, when you send out the survey to your customer base, you’re met with a dishearteningly low response rate. The same holds for B2B surveys. So, let’s jump right in.

B2B 52

B2B Customer Satisfaction Feedback Demo 52

ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

B2B 109

B2B Customer Journey Mapping Presentation Insights 109

CSM Magazine

MAY 16, 2023

More businesses are recognising the value of outstanding customer service. In fact, 88% of companies now prioritise customer experience in their contact centres. Providing an outstanding customer support experience can strengthen these relationships.

B2B 52

B2B 2026 Financial Customer Centricity 52

Middlesex Consulting

AUGUST 12, 2021

It would benefit an OEM leadership to be more engaged in the details of direct and indirect processes that impact the effectiveness of their relationship of their installed customer base and/or their distribution […].

Leadership 78

Leadership B2B Engagement Consulting 78

Kustomer

JANUARY 21, 2021

With the masses flocking to online business, especially in times of COVID-19, those involved with customer service and business-to-business companies have had to completely rethink the customer experience. You’re listening to the Customer Service Secrets Podcast by Kustomer. But they really didn’t understand B2B.

B2B 95

B2B B2C Customer Centricity Sports 95

Daniel Group

JULY 17, 2020

B2B Customers have a very different set of needs to be happy with your company and to remain loyal. Compared to B2C, the B2B purchase is not a one-time, one-on-one interaction. The B2B provider is often an extension of the customers’ business operations. B2B Customers have unique needs.

B2B 52

B2B B2C 2016 Feedback 52

Help Scout

MAY 13, 2021

Ensuring a positive experience in a B2B relationship delivers improved engagement and, ultimately, a better financial result. So if you’re responsible for a B2B relationship and you’re not already considering B2B customer experience, it’s time to get on board. Consider what the customer needs.

B2B 63

B2B B2C Customer Experience Customer Journey Mapping 63

Customer Bliss

MARCH 28, 2018

In today’s podcast episode, you’ll hear from six customer experience leaders in the B2B industry who share advice about the things they know now, that they wish they knew before they started their work. Invest Deeply in Listening to Your Customers. Leading Customer Success in a B2B Business with Jose Vergara.

B2B 171

B2B Chief Customer Officer Net Promoter Score Culture 171

Totango

JULY 24, 2020

Client expansion is the bird-in-the-hand approach to B2B enterprise growth. The digitization of business has changed the way SaaS and subscription enterprises derive value from their customers and given rise to a mutually beneficial model. Just as the proverb implies, there is a lot of potential in the assets you already influence.

B2B 62

B2B Customer Success Customer Centricity Voice of Customer 62

Daniel Group

JULY 10, 2020

Too often, B2B managers jump on the Customer Feedback bandwagon without thinking as much as they should about their customers. Yes, I said, “without thinking about their customers!” B2B Customers have unique needs. B2B Customer Volume vs. B2C Customer Volume. New B2B Support Roles.

B2B 52

B2B B2C Feedback Customers 52

ChurnZero

JUNE 2, 2021

SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. Lessons learned over the last year from the Customer Success community. An overview of the current B2B SaaS market and valuation drivers. Customer Success Around the Web. appeared first on ChurnZero.

B2B 98

B2B Webinar 2004 2020 98

West Monroe

NOVEMBER 18, 2021

In addition, many players in the B2B software industry are seeing tremendous growth in providing near ready-to-use solutions to the SMB space, whose needs look indistinguishable at times from providing consumer technology use cases at scale. B2B subscription services spending is no different.

B2B 40

B2B Marketing B2C Consumers 40

West Monroe

NOVEMBER 18, 2021

In addition, many players in the B2B software industry are seeing tremendous growth in providing near ready-to-use solutions to the SMB space, whose needs look indistinguishable at times from providing consumer technology use cases at scale. B2B subscription services spending is no different.

B2B 40

B2B Marketing B2C Consumers 40

ERDM

APRIL 16, 2020

B2B firms are no exception. However, in these days of social distancing, it’s especially important that companies remain connected with their employees and customers. Recent Voice of Customer (VoC) research conducted by my company, ERDM Corp., based DuPont Safety and Construction. Also important: Think customer-first.

B2B 59

B2B Marketing Connections Customers 59

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). You capture direct customer feedback and respond when they are upset or leverage it when they’re happy. But will they actually? Benchmark and repeat.

B2B 49

B2B Customer Experience B2C NPS 49

ERDM

APRIL 16, 2020

B2B firms are no exception. However, in these days of social distancing, it’s especially important that companies remain connected with their employees and customers. Recent Voice of Customer (VoC) research conducted by my company, ERDM Corp., based DuPont Safety and Construction. Also important: Think customer-first.

B2B 52

B2B Marketing Connections Customers 52

inmoment

AUGUST 10, 2020

If you’re a practitioner who won support for your B2B experience program and have since implemented it across your organization , congratulations! Acquiring new customers is neither simple nor cheap, and if there’s one group of stakeholders who constantly bears this fact in mind, it’s the C-suite.

B2B 52

B2B Measurement ROI Customer Retention 52

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Advocate marketing creates value for B2B brands.

B2B 99

B2B Marketing Social Media Advertising 99

Ann Michaels and Associates

MAY 19, 2020

B2B companies have a unique challenge in evaluating customer experience. Since the B2B processes are much longer than a typical retail experience, for example, it’s best to get feedback while the experience is fresh in the minds of customers. So the logical thought may be surveying customers at each step of the process.

B2B 52

B2B Customer Experience Feedback Customers 52

Wootric

JULY 15, 2020

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. With their permission, we’re sharing some key findings here.

NPS 69

NPS B2B Net Promoter Score E-support 69

DemandJump

NOVEMBER 2, 2022

A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website. So what are the essential tactics you should use to create the best B2B marketing?

B2B 105

B2B Customer Base Marketing Customers 105

Forrester's Customer Insights

MARCH 10, 2021

Our data shows that new logos account for close to 23% of total revenue, while retained business plus growth via upsell and cross-sell account for the rest. How are you protecting that 77%?

Customer Base 61

Customer Base Customers B2B Customer Engagement 61

Team Support

NOVEMBER 30, 2023

Case management continues to play a critical role in preserving customer relationships while also feeding the product development process. Developing a well-defined customer support plan that encompasses several channels to meet customers where they are is essential to any business.

Omnichannel 106

Omnichannel Customer Service Social Media B2B 106

ChurnZero

APRIL 1, 2024

When companies think about investing in their customer base, they are usually thinking about driving product adoption, reducing churn, or even delivering expansion revenue. Customer success teams play a strategic role in driving product adoption. This is a guest post by Todd Busler, CEO of Champify. This is a missed opportunity.

B2B 92

B2B Reference Customer Success Customers 92

ChurnZero

OCTOBER 8, 2021

“We believe that Customer Success teams are uniquely positioned to step up and provide business continuity to customers as well as tend to and protect their customer bases, so their organizations can survive, and we are proud to empower CS teams to do just that with our solutions and resources.”. “We About ChurnZero: .

2021 98

2021 B2B Healthcare Touchpoint 98

Bill Quiseng

DECEMBER 13, 2021

That’s why a high customer retention rate is an important goal for many businesses. Excellent customer service is one of the best ways to achieve this goal. Customer retention supports long-term growth because it creates a loyal customer base. Why Does Customer Service Impact Retention?

Customer Retention 173

Customer Retention Customer Service B2C Customer Service Strategies 173

Daniel Group

FEBRUARY 3, 2022

Focus on Customer Experience! The start of a new year is the perfect time to focus on Customer Experience. Regardless of what type of B2B business you are in, your company changed in the last two years. Your customers have changed too. And yet, somehow that wasn’t translating consistently to all of our customer base.

Customer Experience 105

Customer Experience B2B 2022 Touchpoint 105

Waypoint Group

MARCH 27, 2019

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years. 69% of the customer-accounts that didn’t grow (accounts with 0% growth) over the last 4 years were also silent. And by how much?

NPS 40

NPS Financial B2B Feedback 40

DemandJump

NOVEMBER 30, 2022

As a B2B SaaS company, your ability to get your software into the hands of other businesses is essential to success. Expanding your customer base relies heavily on marketing and business models like freemium and product demos. So what steps should you take to build a robust customer base?

B2B 98

B2B Demo Customer Base Marketing 98

ClearAction

NOVEMBER 3, 2017

All this happened after 20,000 small and medium business accounts were added to tw telecom’s customer base through a merger. A global provider of managed network services, tw telecom discovered that their acquired customers were very different from their historical customer base.

Customer Experience 119

Customer Experience Net Promoter Score B2B Leadership 119

ShepHyken

MARCH 12, 2021

The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Before we process to discuss the realignment, let us first understand what buyer strategy is all about, specifically with respect to B2B customers. Budgets have run tight, making buyers selective about what they pick.

B2B 147

B2B E Commerce B2C E-support 147

Amity

SEPTEMBER 19, 2018

To be specific, it is estimated that customers, who had bought from you 2 times before, convert (make a store purchase) 9 times more often than those who were your first time buyers. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

CSM Magazine

JANUARY 6, 2020

However, law firms have traditionally shied away from introducing customer-led initiatives. As companies routinely require the services of commercial lawyers, many law firms assume their customer base is guaranteed.

Customer Service 52

Customer Service B2B Document Exceptional Customer Service 52