SurveySensum

AUGUST 21, 2023

That’s why understanding the importance of customer retention and implementing effective B2B SaaS customer retention strategies are crucial. We will explore 10 surefire practical customer retention strategies that can help you comprehend customer churn , identify key benchmarks, and create a revenue-focused strategy.

Customer Retention 52

Customer Retention B2B NPS Demo 52

Waypoint Group

JUNE 2, 2020

What is B2B “Customer Engagement” and why does it matter? Are your current processes truly “engaging” your customers, or just trying to sell them more stuff?

B2B 52

B2B Customer Engagement Engagement Customer Success 52

Beyond the Arc

AUGUST 16, 2022

Yet all too often, B2B content misses the mark, sounding more like it’s coming from a building, instead of people. The post 6 B2B communication best practices to increase engagement appeared first on Beyond the Arc. That centers on how the business communicates. To motivate leads, keep the conversation [.].

B2B 95

B2B Communication Engagement Customer Engagement 95

Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. Rewards will differ from B2B to B2C customers. Ask for Customer Feedback.

Customer Engagement 62

Customer Engagement Engagement B2C Customer Journey Mapping 62

Totango

SEPTEMBER 7, 2021

B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Why Are B2B Client Engagement Strategies Different from B2C?

B2B 80

B2B Engagement B2C Customer Success 80

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework?

Voice of Customer 52

Voice of Customer B2B Net Promoter Score NPS 52

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. It’s especially important to engage executives and stakeholders to ensure retention. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients.

Customer Engagement 76

Customer Engagement Engagement Customer Journey Mapping Net Promoter Score 76

Forrester's Customer Insights

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement.

B2B 63

B2B Customer Engagement Technology Marketing 63

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of the Customer Framework? How Beneficial is the Voice of the Customer Framework?

B2B 52

B2B Net Promoter Score NPS Feedback 52

Forrester's Customer Insights

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

Events 45

Events B2B Marketing Measurement 45

Oracle

APRIL 3, 2019

Enter customer engagement marketing (CEM). Customer engagement marketing happens when a company uses personalized messaging to move their audience through a sales cycle — changing a lead into a customer and nurturing current customers to become more brand loyal. ” Engaging customers improves CX.

Customer Engagement 99

Customer Engagement CEM Engagement Marketing 99

Forrester's Customer Insights

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 37

B2B Sales Marketing Brands 37

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Customer Engagement 111

Customer Engagement Loyalty Engagement Social Media 111

Kustomer

JANUARY 21, 2021

With the masses flocking to online business, especially in times of COVID-19, those involved with customer service and business-to-business companies have had to completely rethink the customer experience. Adding that humanizing element to every CX interaction has proven to be very effective in customer engagement and satisfaction.

B2B 95

B2B B2C Customer Centricity Sports 95

Merkle

OCTOBER 1, 2022

When searching for leading examples of one-to-one marketing, experience personalization, and customer engagement channels , few would start with B2B companies. In many key areas, B2B organizations have lagged more than other business models and industries with digital transformation maturity.

B2B 52

B2B Marketing Customer Engagement Engagement 52

Forrester's Customer Insights

MARCH 8, 2023

How common is customer marketing as a stand-alone function? Is customer success becoming the new customer experience (CX) at B2B firms? What is the range of responsibilities commonly shared by B2B CX teams like yours? Forrester’s customer engagement research group is, too! We want to […]

Customer Engagement 26

Customer Engagement Engagement Sales B2B 26

Totango

MARCH 24, 2020

Keeping pace with your customer’s evolving needs and experiences throughout their journey is essential to remaining a part of their plans. The most effective way to follow this progress is to break down the journey into modular B2B customer lifecycle stages. The concept of B2B customer lifecycle stages gives focus to this ideal.

B2B 59

B2B Management Metrics Customers 59

Team Support

SEPTEMBER 8, 2020

And while robust product features are important, it is the added benefits of B2B (business-to-business) customer support that can accelerate product use and drive optimal performance to help customers reach their full potential. Customer contact with Support identifies top features customers want.

B2B 64

B2B 2004 Download Customer Expectations 64

Heart of the Customer

FEBRUARY 7, 2019

As 2018 wrapped up, we finished mapping three very different B2B journeys – healthcare, manufacturing, and distribution. We found one major consistency: customers in all three reported recent backorder issues. The customers were all businesses, but that’s where their similarities ended.

B2B 84

B2B Healthcare 2018 Retail 84

Totango

MAY 5, 2020

These businesses will be well-situated to speak to, lead, and ultimately retain customers through customer retention strategies in B2B like the following: Re-evaluate Current Digital Engagement Strategy Make Use of Key Engagement Metrics Personalize Communication Foster Lasting Relationships.

Customer Retention 62

Customer Retention B2B 2020 Multi-Channel 62

Influitive

MAY 14, 2021

Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide. The post 5 Key Takeaways from the 2021 Forrester B2B Summit appeared first on Influitive.

B2B 59

B2B 2021 Books Connections 59

Integrity Solutions

DECEMBER 12, 2022

You can think of the traditional approach to B2B sales like fishing with a net. He also offered some invaluable insights about aligning core values, creating intention in sales relationships and preparing for the future of B2B sales. The past and present of B2B sales: It’s all related.

B2B 52

B2B Sales 2020 Books 52

ChurnZero

JUNE 2, 2021

SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. Lessons learned over the last year from the Customer Success community. An overview of the current B2B SaaS market and valuation drivers. Customer Success Around the Web. appeared first on ChurnZero.

B2B 98

B2B Webinar 2004 2020 98

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. This is about feedback.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Team Support

SEPTEMBER 14, 2020

In Part 1 of this blog series, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes—based on the whitepaper co-produced by ServiceXRG and TeamSupport. Now in Part 2, we’ll talk about the evolving role of B2B customer support.

B2B 81

B2B 2004 Customer Retention Download 81

PeopleMetrics

AUGUST 27, 2015

Selling in the business-to-business (B2B) space is complicated. In fact, if you watch a B2B sales manager for any length of time, there’s a 97.4% A B2B sales manager’s job is essentially to coax a prospect into buying a problem-solving machine. Focus on learning about your customers and gaining traction, and then branch out.

B2B 111

B2B Customer Experience Sales Customer Experience Professionals 111

Totango

OCTOBER 3, 2019

Gone are the days when you can produce a standard-issue product and expect customers to happily purchase it, again and again. Customers have more choices than ever, so it’s critical that you take a customer-centered approach and offer personalized customer engagement. Monitor changing customer goals.

Customer Engagement 68

Customer Engagement Engagement Communication Customers 68

Kapta Customer Success

FEBRUARY 26, 2024

Learn tactics to give clients what they want so you boost customer retention and lifetime value. Client retention as a business growth strategy is increasing in popularity.

B2B 59

B2B Customer Retention Customers Customer Engagement 59

West Monroe

NOVEMBER 18, 2021

The shift of main buyers of tech solutions going from IT to the business users and leaders, plus the general shift to a SaaS/Subscription models, have introduced customer engagement dynamics more akin to consumer technology into the business technology setting. B2B subscription services spending is no different.

B2B 40

B2B Marketing B2C Consumers 40

West Monroe

NOVEMBER 18, 2021

The shift of main buyers of tech solutions going from IT to the business users and leaders, plus the general shift to a SaaS/Subscription models, have introduced customer engagement dynamics more akin to consumer technology into the business technology setting. B2B subscription services spending is no different.

B2B 40

B2B Marketing B2C Consumers 40

SAP Customer Experience

DECEMBER 1, 2021

The term “Business to Everyone” has been around for many years and is gaining popularity as B2B. If you are thinking, “I thought that B2E meant Business-to-Employee”, yes, the term B2E is used to refer to Business-to-Employee but also to Business-to-Everyone, it looks like we are running out of acronyms.

B2B 57

B2B B2C Reference Sales 57

Influitive

FEBRUARY 26, 2020

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive.

Loyalty Programs 66

Loyalty Programs B2C B2B Loyalty 66

SurveySparrow

JANUARY 7, 2021

Whatever situation your customer faced, the value of providing a great customer experience hasn’t changed a bit for businesses. In fact, brands started to put more attention on improving their customer engagement. Customer Engagement in Pre-Covid World. So, what’s the wait?

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

inSided

JULY 18, 2019

We’ve heard it all before: customer service is changing, customers prefer self-service, drive customer engagement to increase retention, provide quality support or your customers will churn…. But it’s precisely how B2B SaaS companies react to these changes and actually tackle the issues that really matters.

B2B 60

B2B Customer Engagement Engagement Customer Success 60

Forrester's Customer Insights

DECEMBER 11, 2020

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.

B2B 67

B2B B2C Marketing User Experience 67

Waypoint Group

SEPTEMBER 8, 2022

B2B vendor/providers and customer/accounts working together is much like a marriage. The post Silence Is Deadly: Methods To Get Your B2B Stakeholder Customers To Provide Feedback first appeared on Waypoint Group.

B2B 52

B2B Feedback Net Promoter Score NPS 52

Waypoint Group

SEPTEMBER 8, 2022

B2B vendor/providers and customer/accounts working together is much like a marriage. The post Silence Is Deadly: Methods To Get Your B2B Stakeholder Customers To Provide Feedback first appeared on Waypoint Group.

B2B 52

B2B Feedback Net Promoter Score NPS 52