SurveySensum

AUGUST 9, 2023

Welcome to the world of B2B SaaS, where your product’s success depends on keeping your customers happy. Think about this: How well do you really know what your customers want and need? Imagine this: Your customers take charge and start using your product. Because only then you can gain valuable customer insights.

B2B 52

B2B User Experience Demo Feedback 52

Forrester's Customer Insights

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

Events 45

Events B2B Marketing Measurement 45

Forrester's Customer Insights

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 37

B2B Sales Marketing Brands 37

Forrester's Customer Insights

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement.

B2B 63

B2B Customer Engagement Technology Marketing 63

Forrester's Customer Insights

AUGUST 14, 2018

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

B2B 130

B2B Leadership Marketing Customer Journey Mapping 130

Forrester's Customer Insights

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

2022 48

2022 B2B Insights Marketing 48

Forrester's Customer Insights

DECEMBER 11, 2020

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.

B2B 67

B2B B2C Marketing User Experience 67

Forrester's Customer Insights

NOVEMBER 11, 2021

When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives.

B2B 49

B2B 2021 Communication Brands 49

Forrester's Customer Insights

MARCH 22, 2023

Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.

B2B 26

B2B Customer Experience Measurement Customer Centricity 26

Forrester's Customer Insights

MAY 24, 2022

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys.

B2B 49

B2B Marketing Interaction Engagement 49

Forrester's Customer Insights

AUGUST 14, 2020

A few weeks ago, I teamed up with some treasured colleagues to discuss the marketing technology landscape in a conversational webinar: Steve Casey, who joins me in covering B2B marketing technology, and our compatriots Joe Stanhope and Rusty Warner who cover B2C marketing technology, engaged in a spirited (‘cause we don’t always agree) conversation (..)

B2B 58

B2B B2C Webinar Technology 58

Forrester's Customer Insights

MAY 10, 2023

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.

B2B 49

B2B Marketing Interaction Consumers 49

Daniel Group

APRIL 11, 2022

This new option provides a seamless experience by managing and analyzing all customer feedback data through one platform. The Daniel Group engages directly with its clients to design and create custom insights and analytics dashboards accessible on its platform. For more information, contact Lynn Daniel at 704-549-5018.

Feedback 105

Feedback Insights B2B 2022 105

Forrester's Customer Insights

SEPTEMBER 1, 2022

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce.

B2B 49

B2B 2022 Consumers Technology 49

Forrester's Customer Insights

MARCH 14, 2023

The explosion of account-based marketing (ABM) at scale has been enabled by the proliferation of data and insights. It’s now within the reach of all B2B marketers to get more precise about who, how, and when they are engaging with customers and prospects.

Insights 26

Insights Customer Insights B2B Marketing 26

Forrester's Customer Insights

MAY 30, 2023

B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage.

B2B 26

B2B Competitive Advantage Blog Management 26

Forrester's Customer Insights

APRIL 26, 2022

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want.

B2B 49

B2B Consumers Interaction Information 49

Forrester's Customer Insights

NOVEMBER 22, 2019

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 64

B2B Sales Marketing Technology 64

Forrester's Customer Insights

JANUARY 9, 2023

Forrester has identified five key predictions for 2023, and this blogs highlights three of them for India B2B Marketing leaders. Delayed or inadequately thought through decisions can have adverse impact on your business.

2023 26

2023 B2B Marketing Blog 26

Forrester's Customer Insights

FEBRUARY 14, 2023

As a customer success manager (CSM) or B2B marketer involved in postsale engagement, you may be hearing more about Customer-Led Growth (CLG), especially as a counterpoint to Product-Led Growth. In the past few weeks, we have seen an uptick in interest about CLG and in the questions we receive as analysts. What is CLG?

B2B 26

B2B Engagement Customer Success Customers 26

Forrester's Customer Insights

AUGUST 11, 2023

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks.

B2B 26

B2B Marketing Technology Virtual Agent 26

Qualtrics

AUGUST 20, 2021

We asked a panel of experts for their advice on managing the new challenges of CX for B2B. Hear more answers to the biggest CX for B2B questions: Watch the full webinar on-demand now. Here we answer 3 of the most popular CX for B2B questions. Arjan Vilhu is the Senior Manager Customer Insights at healthcare provider, Hill-Rom.

B2B 26

B2B NPS Hospitality Chief Customer Officer 26

Forrester's Customer Insights

OCTOBER 23, 2020

The events of 2020 changed how B2B marketers engage with buyers. Look for the transformation to continue in 2021.

2021 58

2021 B2B Marketing 2020 58

Forrester's Customer Insights

JUNE 26, 2019

B2B buyers are wired to deal with visual information and to remember stories. If a picture is worth 1,000 words, then what is a video worth? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. Reading large blocks of text is the type of […].

B2B 51

B2B Engagement Information Sales 51

Forrester's Customer Insights

JUNE 24, 2019

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i]

B2B 52

B2B Advertising Events Sales 52

Forrester's Customer Insights

MARCH 25, 2024

Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.

B2B 58

B2B Sales Marketing Customers 58

Forrester's Customer Insights

MARCH 17, 2023

For B2B marketers, it increases the pressure to define how to use […] From GPT-4’s arrival, to the announcement of generative AI tools coming to Google Workspace, Microsoft 365, and three major CRM solutions, the AI news cycle just won’t stop.

B2B 26

B2B Marketing Customer Centricity Brands 26

Forrester's Customer Insights

NOVEMBER 22, 2023

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. The mythical B2B […]

B2B 57

B2B Marketing Customers 57

Forrester's Customer Insights

MARCH 20, 2015

After almost every loyalty-related speech I give, I get some variation of the following question: "How does this apply to B2B?" " Sure, customer loyalty programs are most frequently associated with consumer-facing rewards schemes, but earning customer loyalty is very important for B2B companies too.

B2C 46

B2C B2B Loyalty Loyalty Programs 46

SmartKarrot

JUNE 3, 2022

In this article, we will discuss everything you need to know about customer insights and how they can be utilized to attain customer delight. This article will cover – What are customer insights? Why are customer insights important? How to collect quality customer insights?

Customer Insights 10

Customer Insights Insights B2B Loyalty Programs 10

Forrester's Customer Insights

MAY 20, 2020

Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020.

B2B 44

B2B 2020 Customer Experience Customer Centricity 44

SmartKarrot

JUNE 2, 2022

Customer experience is crucial for any B2B SaaS business. Any B2B SaaS business must keep the customers with the business with a good customer experience. In fact, a customer experience that satisfies customers leads to reduced churn. Benefits of Good Customer Experiences in B2B Companies.

B2B 10

B2B Customer Experience B2C Omnichannel 10

Forrester's Customer Insights

AUGUST 28, 2019

The B2B C-suite is demanding you accelerate your digital transformation. Nearly half of businesses are digital beginners. The other half are eating their lunch. Find out where you stand and what you need to do to defend yourself. This means you face more pressure to show progress and benchmark your maturity. My newly released […].

B2B 49

B2B Customer Experience Customers 49

Forrester's Customer Insights

NOVEMBER 8, 2018

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

B2B 46

B2B Sales 2019 Marketing 46

Forrester's Customer Insights

MARCH 14, 2024

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

B2B 60

B2B Marketing Customers 60

Forrester's Customer Insights

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

E Commerce 64

E Commerce B2B Blog Marketing 64

SmartKarrot

APRIL 20, 2022

But, implementing these programs in Business-to-Business (B2B) environments can be a little different. The major difference is because of the businesses’ approach to the customers. . Now, if you are a B2B business, you may have many questions on what to do and how to start. Access to reliable customer data. Challenges.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11