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Brands Pivoting from B2B to B2C

NetBase

As business becomes more personalized, a trend that has only grown larger due to Coronavirus, B2B marketing is pivoting to adopt B2C tactics. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience. Applying B2C Tactics to Your B2B World. And it’s wise thinking.

B2C 98
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9 Must-Read Articles on EX, Linking EX & CX, and Branded Experience

InMoment XI

In today’s post InMoment EX and EX-CX linkage expert Michael Lowenstein is sharing his thought-leading insights on just those subjects. It is evident in both b2b and b2c products and services, everywhere around the globe. If these topics are on your company’s radar, you can get the answers you need here!

Article 493
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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. Let’s discuss the nuances of B2B vs. B2C marketing. That’s why first impressions matter just a little more for B2C marketers.

B2C 85
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A CX Snapshot: 2019 Insights from B2B Organizations

CloudCherry

Part of this includes CX initiatives that are focused on tearing down walls and reducing friction in the customer buying process, usually by adopting new customer platforms and developing capabilities that mirror the success stories from the B2C space. Of surveyed respondents, 40 out of 62 (about 65%) felt confident in this regard.

B2B 199
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Do Companies Recognize the High CX Value of Employee Advocates?

InMoment XI

Powerful and advanced research can generate insights which enable B2B and B2C companies to identify current levels of employee commitment, and it provides actionable direction on how to help them become more contributory and active brand advocates. This is advanced EX, some might even say it is revolutionary!

B2C 529
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2023 B2C Marketing Challenges And Priorities

Forrester's Customer Insights

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling. Among the many […]

B2C 30
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The B2C CMO’s Environmental Sustainability Blueprint

Forrester's Customer Insights

Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.

B2C 38