Tony Ulwick, founder and CEO of Strategyn, has been studying and consulting on jobs to be done for more than 30 years. During a recent webinar, he said, “Your product [or service] needs to be 15% more effective for customers to switch.”
When he talks about being effective, he means that you must create 15% more value than the incumbent for the buyer to switch to your product for future purchases. Of course, he also means that if a competitor creates 15% more value than you, your customer will likely switch from you.
This article appeared on Thomasnet.com in April 2023. To read the complete article, click >>>>
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