article thumbnail

The next generation: Leveraging customer success to drive value

Totango

It’s important to spend time analyzing your data to understand why your customers are making certain choices and determine what elements of the health score are most important to retaining and growing your customer base. However, a customer’s health score is constantly shifting.

article thumbnail

Getting Started with Location Intelligence: Personas

Gravy Analytics

One of the most powerful uses for Persona data is appending it to your customer records. By understanding the various personas of your customer base, you can instantly segment your customers into like-minded groups, design interest-based customer engagement campaigns, or inform new products and services.

Fashion 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 Questions To Guide Your “New Normal” Customer Experience Strategy

Kerry Bodine

Understanding the motivations and fears behind your customers’ recent personal choices and professional decisions will help you understand how to best meet (or exceed) their changing needs and expectations. Just don’t skip those interviews!

article thumbnail

Techniques to Prioritize Your Customers’ Satisfaction

CSM Magazine

Just one satisfaction check isn’t enough, though – you need to repeat the whole process on a regular basis, to see if new strategies actually work and keep up with your customerschanging expectations. Aside from conducting regular surveys or interviews, you can take it a step further by creating a customer advisory board.

article thumbnail

Customer Growth Game Changer: Totango Breaking Records and Rewriting the Rules for Customer Success

Totango

Amid the constant changes from the COVID-19 pandemic last year, our customers changed the game in their own industries, adapting to the unknown with resilience and innovation by transforming their customer interactions at unprecedented speed.

article thumbnail

Not Just for Startups: Test and Refine CS Strategy with an Incubation Model

Education Services Group

A CS incubation model is a system to define, test, and iterate a new CS process with a portion of your customer base. If proven effective in incubation, you then roll the new process out to the rest of your team of Customer Success Managers and your entire customer base. Customers change.

article thumbnail

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

Brands that focus on developing personal relationships with customers and driving engagement across their lifetime are better able to win, serve and retain customers. Advocate marketing, along with stronger customer success programs, ensures we can do that.”.

B2B 99