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How to Create Customer Journey Maps That Work

CSM Magazine

Many organizations are using customer journey mapping to understand and improve the experience of their customers. What is a Customer Journey Map? Customer Journey Maps are a visual representation of a customer’s relationship with your people, products, services and brand over time.

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Creating Customer Journey Maps that Work

Up Your Service

Many organizations are using customer journey mapping to understand and improve the experience of their customers. But the variety of terms used to describe journey maps can be confusing. What is a Customer Journey Map? Journey maps may be created for various customer segments.

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Creating Customer Journey Maps that Work

Up Your Service

Many organizations are using customer journey mapping to understand and improve the experience of their customers. But the variety of terms used to describe journey maps can be confusing. What is a Customer Journey Map? Journey maps may be created for various customer segments.

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Why SaaS Leaders Should Outsource Their Customer Success Program

BlueOcean

Ideally, they will draw from the well of a robust knowledge base to ensure those customers are leveraging your product to its full potential, setting the stage for optimal lifetime customer value. Sidenote on trust: Your early adopter customers are the very reason your SaaS company is growing out of startup phase.

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4 C’s of CX Culture: How Well is Your Company Doing?

Experience Investigators by 360Connext

Great customer experience means better business results. Customers will spend more, stay longer and tell their friends about the brand. If metrics like retention rate, lifetime customer value, and new leads from referrals are important to your company, then great customer experience is too.

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Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

Things like lifetime customer value/cost of customer churn come into play beyond the straight dollar-for-dollar cost of an agent hour. Your customers expect the same brand experience they have at every other moment in their journey—your website, your storefront, your marketing.

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Validating Your Outsourced Customer Care Partnership: Is Your Incumbent “Still the One”?

BlueOcean

Well, in a B2B customer success model, measuring renewal rates holds your outsourced partner accountable to targets that are tied to revenue and retention. Understanding Lifetime Customer Value (LCV) and how the service and support experience contributes to or detracts from the realization of LCV is critical ( more on the LCV metric here ).