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CX 101: Everything You Need to Know About the Customer Satisfaction Survey

InMoment XI

A survey asks a customer to rate their satisfaction, typically on a scale from 1 to 5. Net Promoter Score (NPS®). Net Promoter Score® (NPS) is a trademarked metric between -100 and 100 that captures in aggregate the propensity of a company’s customers to attract and refer new business or/and repeat business.

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What is Customer Effort Score (CES) & How to Measure It?

Retently

Well, that’s where Customer Effort Score comes into play. What Is Customer Effort Score? Generally, CES web surveys are sent to customers during these key moments: After an Interaction That Led to a Purchase. How to Put Together a Good Customer Effort Score Question. for example).

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Part 1: What is a Customer Effort Score and How Should CSMs Use It?

ClientSuccess

As a customer success professional, you work with scores daily. From NPS to customer satisfaction to customer health scores, you probably know how to calculate many, many complex data points into an easy-to-use score. What is a Customer Effort Score .

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Using Customer Effort Score to Improve Retention: Three Creative Examples from CX Leaders

Wootric

At a time when customer retention is the name of the game, Customer Effort Score has gained ground as a CX metric for good reason. Research indicates that when evaluating customer interactions with a product or service, Customer Effort Score, more than CSAT, or even NPS, is the strongest predictor of customer loyalty.

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An Abbreviated Guide to Customer Satisfaction Surveys (NPS®, CSAT, CES)

ChurnZero

If you’re new to customer satisfaction surveys and have searched the topic online, then you already know that there’s a trove of information on the subject. So, as your research primer and to help you get up to speed, we created an abbreviated guide that covers three of the most popular survey types: NPS®, CSAT, and CES.

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What is customer success?

delighted

Customers have more options than ever, and a strong customer success program can make you stand out among competitors. Companies that consider the question “what is customer success?” – and work to anticipate and solve customer problems – will set themselves apart.

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Customer Experience vs. Customer Success: Are They the Same?

ChurnZero

It’s not uncommon to find it difficult to grasp the concept of Customer Experience vs. Customer Success. For some, the Customer Experience definition is not that different from the one for Customer Success. So, are Customer Experience and Customer Success really the same?