Emotional Branding 101: What, Why & Examples
SurveySparrow
JULY 4, 2021
Think about the mobile or laptop you use. Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you prefer purchasing your coffee from Starbucks? Why do you like to binge-watch on Netflix? What about other streaming platforms? Why do you shop on Amazon? . Why do you use the same brand again and again when you have a lot of other options?
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