The Secret Jet Fuel for a Stagnant Contact Center
CSM Magazine
DECEMBER 18, 2021
If you go the extra mile and seek personalized, timely, insightful feedback from your customers, you can identify and improve contact center operations—and strengthen customer loyalty. CX professionals measure their company’s brand health in terms of customer satisfaction outcomes. And because we’re dedicated to metrics, we use post-interaction surveys—such as CSAT, NPS, or your own variant of these—to gauge success, whether overall at the company level or specifically with the contact center.
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