Sat.Feb 06, 2021

article thumbnail

Is This One of the Most Important New Jobs in Business Today?

Beyond Philosophy

In job descriptions and resumes, there are new required skills for candidate’s resumes in Behavioral Science. These jobs might be the most important new jobs in business today. But why? Behavioral science and the scientists that use it will tell you that understanding the “why” of what customers do has become table stakes in some industries today.

Financial 193
article thumbnail

Bias Check: Do Your Personas & Journey Maps Reflect Customer Diversity?

Kerry Bodine

I’m a strong proponent of including a short description of the customer persona on each journey map. (Otherwise, how do you know whose journey is being represented?) That practice often brings up a question during client conversations: To what degree should our personas represent different races, genders, religions, sexual orientations, etc.? It’s Black History Month here in the United States, and that seems the perfect time to answer this question in a public forum.

Retail 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Filipino Virtual Assistance in Finance Advantages

Magellan Solutions

Need help with your finances? Let me tell you the advantages of hiring a Filipino Virtual Assistant! Filipinos are inherently smart with their finances. People admire them for their street smarts and ability to save money. The Philippine government initiated steps to increase financial literacy in the country. These measures include: The enactment of Republic Act (RA) no. 10679.

article thumbnail

B2B Telemarketing: Is AI the Future?

Magellan Solutions

Human Factor Is Still Essential in B2B Telemarketing. Telemarketing for B2B plays a simple rule. This is to market to an organization or to people at work. Aptly named business to business telemarketing. . Telemarketing is indeed an old school approach for business growth. However, it is proven effective. As it is considered as the most powerful in the B2B arsenal.

B2B 52
article thumbnail

The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

The Future of BPO Industry in the Philippines

Magellan Solutions

What Lies Ahead for the BPO Industry in the Philippines ? At the present time, it is unclear what will happen after the COVID-19 pandemic. No one knows when everything will be back to normal. Even the BPO industry in the Philippines faced difficulties in terms of continuous operations. Many Filipino call center agents acquired the virus. As a result, several companies have to undergo quarantine protocols.