Thu.Jan 16, 2025

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The Ultimate Guide to Text Analytics: Transforming Data into Business Intelligence

Thematic

Is your business swimming in feedback from customers? Whether it’s reviews, emails, or social media posts, does it feel like you’re barely scratching the surface of what customers are truly saying? We get it—sifting through all that information can feel overwhelming. But here's the thing: hidden in that feedback are valuable insights into what your customers love, what frustrates them, and where you can improve.

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Lesson #3 Revisited: AI and the Quest for a Single Source of Truth in CX Feedback

PeopleMetrics

In Lesson #3 of Listen or Die , I wrote about the power of Voice of the Customer (VoC) programs to act as a single source of truth for all customer feedback. Whether the feedback is solicited through surveys, volunteered via social reviews, observed in customer behavior, or verified by quality assurance professionals, the goal is to integrate it all into one comprehensive view.

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10 Ways Your Business Benefits from Text Analytics

Thematic

If you just finished reading our “ How text analytics works ” article, then you know the basics, and are ready to find out the answer to the next big question: how exactly can text analytics help your business? It’s simple. Text analytics digs into data—customer reviews, emails, and social media posts—to show you what’s working and what’s not.

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Qualtrics vs SurveyMonkey: A Detailed Comparison for 2025

SurveySensum

Are you torn between Qualtrics and SurveyMonkey? Wondering which platform better suits your specific surveys and business objectives? In this comparison, well break down the strengths, weaknesses, and standout features of both tools to help you identify the one that fits your requirements, enhances your CX strategy , and stays within your budget. Lets dive in to uncover which of these top contenders – Qualtrics vs SurveyMonkey – emerges as the best choice for you!

2025 52
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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What Is a Facebook Story? Helping Marketers Create a Greater Connection with Audiences

Brandwatch CX

Discover what Facebook Stories are and how they can benefit users and businesses. Learn tips to create engaging contentread the full guide now!

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Is A $7 Million Super Bowl Ad Worth It? Probably Not

Forrester's Customer Insights

Is a Super Bowl ad worth it? A 30-second spot at this years Super Bowl will set you back a cool 7 million bucks. And even if you wanted one of those spots, you cant have it theyve been gone for a while.

B2C 47
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Top Tips for Enhancing Social Media Accessibility for All Users

Brandwatch CX

Discover practical tips to make social media more accessible for everyone. Enhance inclusivity and improve user experience.

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Introducing Forrester’s Brand Experience Index — Drive Growth With Both Brand And Customer Experience

Forrester's Customer Insights

Enhancing both brand experience and customer experience has a multiplicative revenue impact. Learn about our new framework for measuring and analyzing the two and how it can point you toward avenues for growth.

Brands 26
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Leveraging AI to Fuel Product-Led Growth Through Enhanced Customer Feedback Analysis

Win the Customer

Product-Led Growth (PLG) hinges on creating a product experience so compelling that it drives user adoption and virality. Central to this success is a deep understanding of customer needs, preferences, and pain points. In the age of AI, businesses can significantly enhance their PLG strategies by leveraging AI to analyze customer feedback more effectively, leading to faster iterations, improved product-market fit, and ultimately, accelerated growth. 1.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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186: Referrals Done Right

The DiJulius Group

About Scott Grates Scott Grates has mastered the art of leveraging relationships to amplify business success. His approach centers on the belief that in a world rushing towards digital impersonality, the true edge lies in personal connections and consistent, thoughtful engagement. Grates, the author of “Referrals Done Right,” showcase his expertise in nurturing relationships that.

Article 52
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How to Setup a Call Center Without a Ton of Tech Experience

CSM Magazine

Setting up a call center might seem overwhelming if you’re not a tech wizard, but don’t worry it’s more manageable than you think. I’ve helped numerous small businesses establish their call centers from scratch, and I’ll walk you through the process in plain English. Let’s break it down into bite-sized pieces that won’t give you a headache. 1.

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Quality Standards for Customer Service: Common Misconceptions

Brad Cleveland Blog

I’ve found there are several common misconceptions that can hamper the development and use of quality standards. One common misconception is that quality standards are overly rigid and scripted. Another common misconception is that quality standards for customer service will … Continue reading → The post Quality Standards for Customer Service: Common Misconceptions appeared first on Brad Cleveland.

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The Unifying Power Of Rebranding: HCLTech’s Strategic Transformation

Forrester's Customer Insights

HCLTech was recognized as Forresters 2024 B2B Program Of The Year Awards winner for marketing executives, thanks to the impressive results from its comprehensive rebrand and digital transformation. Rebrands are expensive, time-consuming, and not without risk, but when done right, a company can see substantial results.

2024 26
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Some Good News In The World Of IoT Security: The FCC Launches The US Cyber Trust Mark Program

Forrester's Customer Insights

The US government is doing something positive around IoT security. With the launch of the US Cyber Trust Mark program, the Federal Communications Commission (FCC) authorized a program and developed rules that bring forward a voluntary labeling standard to inform consumers about the cybersecurity impact of wireless IoT devices they may bring into their homes.