Tue.Dec 29, 2020

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Building a Strategic Customer Success and Scaling CS Programs

Strikedeck

Vincent Manlapaz, in an interview with Rama Saripalle talks about the importance of aligning key business processes (CS strategies, customer feedback, and customer experiences) as the leading driver for CS programs' success.

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Kustomer’s Look Back at 2020

Kustomer

I would say that 2020 has been unprecedented, but let’s face it — we all want to permanently retire that word. From both a personal and professional perspective, it is undeniable that the past year has brought immense challenges, and you wouldn’t be alone to wish it was all just a fever dream. While we are literally counting down the seconds until the clock strikes midnight on January 1st, 2021, it goes without saying that there are some permanent lessons that can be learned from the hurdles we

2020 105
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ChurnZero’s Greatest Hits from 2020 Feat. Top 10 Blog Posts and Other Noteworthy News

ChurnZero

2020 was a real mixed bag of emotions. Like a box of chocolates, you never know what you’re gonna get during life in the pandemic. (Though more often than not, we ended up with the gross strawberry cream flavors.). Isolating at home felt like being stuck in your own glass case of emotion. Caught in the throes of our fickle feelings – with a laugh giving way to a cry giving way to a half-laugh-half-cry hybrid – this weepy track played on a karmic loop as did the use of “unprecedented” when descri

2020 98
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Why Pursuing “Impartial CX” is the Best Customer Experience Strategy for Every Company

Sampson Lee

In my opinion, if the following three CX issues are addressed, customer experience jobs will be saved and CX initiatives will get funded: 1. Misunderstanding of the role of CX. 2. A misconception that “business success doesn’t mean CX success.” 3. Unequal treatment of customers’ choices. CX industry should be renamed Customers always describe a […].

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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6 Ways to Boost CX in 2021

Oracle

With the new year just days away, it’s a good time to consider the best ways to boost customer experience in 2021. We interviewed four experts for this article, and here’s what they had to say about improving CX in the new year and beyond. Do your research. To boost CX, it’s important you spend significant time and energy getting to understand your customer and their needs, says Ryan Pitylak, chief marketing officer and founder of ZenBusiness. “You need to do the research

2021 98

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How to Achieve Success with Existing Customers

CSM Practice

Irit Eizips, CSM Practice Chief Customer Officer and CEO was featured by Business Therapy, an engaging series where a number of professional challenges and problems are discussed in depth. Hosts Diane Dye Hansen and Christine Salvo interviewed Irit Eizips and talked about engaging internal and external stakeholders with kindness, support, and community. .

2020 98
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Which Pandemic Business Cases Will You Leverage In 2021?

One Millimeter Mindset

You have pandemic business cases to chronicle in the New Year. Even if you do not want to think about the marathon of this past year. Start by taking an inventory of all the pandemic business cases you participated in throughout 2020. Because this year you and your teams are on a continuous professional change journey. How will you leverage your learnings and insights?

2021 77
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Is Content Marketing A Good Career?

DemandJump

Content Marketing is a thriving, dynamic field that changes year over year with new opportunities, new trends, and innovative ways to use technology to reach audiences. So the short answer to the question in the title is, yes!

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How to Get Google Recognize Your Business as a Legitimate Brand

CSM Magazine

What happens when you type the name of your business in your browser? Does your URL show up in the top results thrown by your browser? If not, it means that Google does not recognize your business as a legitimate brand. You can understand the low level of visibility of your business on the web by this simple fact. Can you hope to get more visitors to your website through Google when it does not recognize the name of your business?

Brands 52
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The 2023 Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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How to Create Digital Marketing Content

DemandJump

Digital content marketing looks a little different than your grandpa’s newspaper advertisement. Sure, traditional forms of marketing still carry their own weight, but digital content marketing is a new ballgame with a lot of opportunity. Marketers looking for content marketing tips might also be looking for advice on creating their own digital marketing content—here’s how to get started.

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How to Install Dialogflow Chatbot into Django website

kommunicate

Python is one of today’s most popular programming languages, and Django is a free, open-source web development platform for Python and is a very versatile tool for web development that can be used to build just about any kind of website or app that is needed. In this article, I will try to make it [.]. The post How to Install Dialogflow Chatbot into Django website appeared first on Kommunicate Blog.

Blog 52
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Content Marketing Tips from 2020

DemandJump

Look to 2020 as a testament of how rapidly content marketing strategy (and everything else, for that matter) can be turned on its head. We saw content take new relevancy as a vast percentage of our workforce became more reliant on web-based communication and interaction. Our language evolved , even. For content marketers, there’s a lot to take away from this year.

2020 93
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Dec 29 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: Remote, United States Organization: Tealium As a Director of Customer Success, you will lead, coach and mentor a team of 5 – 7 Customer Success Strategists of varying levels. Collaborate with Sales to lead annual and quarterly business planning cycles. Analyze business and customer trends, identify opportunities and help create scalable strategies for growth.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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How Effective is Content Marketing?

DemandJump

When looking at marketing techniques, it’s easy to get swept up in all the buzz around content marketing. The real question is if the touted benefits of content marketing live up to all the hype. If you’re going to spend time developing and executing a content marketing strategy, you want to make sure that you’re not wasting your valuable time and effort.

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What is IT’s Role in Employee Experience | Measuring Employee Experience

SurveySparrow

You must have heard about customer feedback, attention, and experience from your boss, colleagues, or corporate friends. But how many times have terms like employee engagement, employee journey, or employee satisfaction made it to your ears? If the answer is quite a few times, your or your friend’s employer knows the importance of measuring employee experience.

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Essential Content Marketing Tips for Promoting Your Brand on Facebook

DemandJump

Facebook is an essential resource for growing your brand awareness: limitless audiences, global access, instantaneous brand updates, and the potential for your brand’s content to be shared with untapped audiences.

Brands 91
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Call For Participation: Forrester’s 2021 ECM Panel Survey Is Now Open!

Forrester's Customer Insights

Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended for enterprise content management (ECM) or content services decision-makers and influencers in end user organizations. If you are a practitioner in the private or public sector and you are involved in enterprise content management programs […].

2021 41
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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B2B Content Marketing Statistics from 2020

DemandJump

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B sales, for example, tend to be heavily relationship-based. They also focus on regular communication and rely on finding your niche. That said, B2B marketing is still marketing to humans, and they’re emotional beings.

B2B 88
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Content Marketing Ideas for Marketing Agencies

DemandJump

Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing agency.

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B2C Content Marketing Statistics from 2020

DemandJump

What a year for marketing it’s been. 2020 threw everyone for a loop, from the moment we stepped out of our offices thinking we’d be in quarantine for a scant two weeks, until now as we’re bidding it good riddance. That said, it’s changed a lot about every work environment we all have been in, and has taught us a lot of lessons over the course of the year.

2020 81
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Actionable Content Marketing Tips: Save Time and Increase ROI

DemandJump

Readers want your content to be good—they really do. We tend to imagine our audiences as fickle, suspicious, unlikely to invest in the message behind your content. The opposite is true: exciting, actionable content inspires your audience, and they’re likely to invest time and energy into the reciprocal relationship of audience and text. If it’s worth their while.

ROI 64
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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How Do You Create a Content Strategy?

DemandJump

Blogs, videos, form-walled whitepapers, infographics— content marketing takes many forms. What brings them together, however, is how they each work to connect a brand’s message to a world of consumers looking for real answers to real questions.

Blog 59