Is Your Marketing Inadvertently Damaging Your Customer Focus?
Beyond Philosophy
SEPTEMBER 11, 2021
You probably didn’t mean to do it. You were just trying to market the latest brand effort to your new and existing customer base. You were doing your job; getting the message out. Unfortunately, your marketing inadvertently damaged your customer focus. However, marketing isn’t the only area to blame for the problem. How you segment customers also contributes to this damage, as well as how well you understand your customers’ expectations of you.
Let's personalize your content