How To: Use Loyalty Data to Power Customer Retention and Reactivation
Optimove
JUNE 22, 2020
Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. The problem is, most customer data platforms (CDPs) only provide basic testing and optimization tools that do not scale or ensure personalized and consistent omnichannel customer experience (CX).
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