Expert Insights: Using Behavioural Science ‘Nudges’ to Deliver Elegant and Effective CX
InMoment XI
FEBRUARY 11, 2020
Optimizing the Customer Experience with Brain Science All humans, including your customers, use mental shortcuts and behavioural biases automatically. It’s important to understand fundamental behavioural science cues to optimise the customer experience. Jez Cowry, Chief Choice Architect of Cowry Consulting, talked CXForum delegates through a series of practical ‘nudges’ that can be applied to your CX programme.
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