Fri.Nov 13, 2020

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The Ultimate Guide to a Career in Customer Support

CSM Magazine

A business needs its customers to survive and with such competitive global markets in most industries, consumers can simply choose to take their business elsewhere if they feel they are not being treated like they matter. And, thanks to social media, people can now broadcast their unpleasant or lacklustre customer service experiences to the world, with companies scrambling to mitigate the damage and try and control negative PR.

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Delivering impactful results from your Voice of the Customer programme

Eptica

Date: Friday, November 13, 2020 Author: Pauline Ashenden - Demand Generation Manager Delivering impactful results from your Voice of the Customer programme. Published on: November 13, 2020. Author: Pauline Ashenden - Demand Generation Manager Understanding changing customer needs is vital if companies are to increase engagement, satisfaction and long-term revenues.

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The journey to great begins with gratitude

Talkdesk

November marked the beginning of the fourth quarter in Talkdesk’s fiscal year. I usually transition to a new quarter focused on what we must accomplish and the action plans to make it all happen. However, as I look toward the end of what has undoubtedly been one of the hardest years of our lives, it’s gratitude that now consumes my thoughts. . In 2021, Talkdesk will celebrate its 10-year anniversary.

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Guest Post: Ditching NPS for Real Feedback–Which is Better For Your Customer Experience?

ShepHyken

This week we feature an article from Su Kaygun Sayran , a content writer for JotForm. He writes about what specifically makes feedback effective in helping you improve your customer service. Feedback, the one thing that businesses know that they need but dread to receive it at the same time. But at the end of the day, it’s the feedback that makes or breaks a company.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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5 Skills Needed to Excel In Healthcare Sales Today

Integrity Solutions

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. But 2020 has been at a whole other level. As we make our way to the end of this incredibly tumultuous and challenging year, sales teams in pharmaceuticals, biotech, medical device and diagnostic compani

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NICE inContact CX Transformation Benchmark 2020: How the Coronavirus Shaped Customer Expectations

NICE inContact

The annual Consumer Wave of the NICE inContact Customer Experience (CX) Transformation Benchmark Study dove deep into how the pandemic has shaped the way customers are interacting with contact centers. The study polled more than 2,500 individuals in the United States, United Kingdom, Australia, and Canada during September 2020 – specifically consumers who had communicated with a company through a customer service experience in the last three months.

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Transforming the Insurance Claims Process: Real-Life Examples

Bizagi

Claims is the point of truth in an insurance journey. It’s vital that insurers get it right. Companies including Lemonade , Youse, and Nexible have rejected slow and manual quote and claim processes in favor of fast digital applications. This has elevated the expectations of insurance customers across the globe. The importance of a claims process experience to customers, and its administrative burden make it a popular choice when prioritizing transformation projects.

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How has coronavirus impacted customer loyalty?

MyCustomer

Loyalty How has coronavirus impacted customer loyalty?

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CMB Spotlight: Judy Melanson

Chadwick Martin Bailey

In this very special spotlight, we talk with strategic thinker and empathetic leader: Judy Melanson. Judy has worked with some of the world’s leading brands including Hilton Worldwide, Disney, Avis Budget Group, Scientific Games and Caesars Entertainment on some of their biggest and most innovative challenges. After more than 27 years at CMB, Judy is heading into retirement, with an amazing support group of her family, friends, colleagues, clients, and the clients who’ve become friends and famil

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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A Quick-Start Guide To Low- and Mid-Touch Feature Adoption

ChurnZero

When it comes to product adoption, as our Chief Customer Officer likes to analogize, showing up to the gym isn’t enough; you have to run on the treadmill to see results. You can create the perfect running environment – with new sneakers, a high-end fitness tracker, and an energizing playlist – but if you don’t put one foot in front of the other (again and again and again), then you’re never going to progress.

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Advocacy Insights Inside Salesforce Deepen Customer Relationships

Influitive

Salesforce is the home of those who live and breathe revenue. Your sales reps, CSMs, and the rest of your go-to-market teams spend a lot of their workday in Salesforce—they have to in order to do their job effectively. To make them even more successful, it’s important to give them additional account and contact insights […]. The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive.

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3 Tips to Boost Email Open Rates and Engagement in Overcrowded Inboxes

Oracle

There’s no better channel than email marketing for gaining trust and building a loyal following for your brand. Especially right now. According to MailChimp’s COVID-19 Email Marketing Trends study and CampaignMonitor’s Email Marketing Benchmarks report, email open rates and click rates are up virtually across the board since the pandemic hit the U.S. in March 2020.

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Using data to deliver better citizen experiences

Qualtrics

We live in a new world. Technology is changing the way we interact with the world around us and our expectations of government. Consider how the “Amazon effect” influences our expectations around service delivery; Amazon can give customers what they want, when they want it (in some cases, within hours). As a result, customers have come to expect a similar experience everywhere - not just from companies but also government.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Wealth Management Leaders: Review Your Marketing And CX Budgets In The Wake Of COVID-19

Forrester's Customer Insights

Consider Spending Changes In Five Categories Post-COVID-19 Wealth management leaders know that the business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different industries, including wealth management, face disparate consumer trends, resource availability, and revenue potential during the pandemic and […].

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Delivering Picture-Perfect Experiences in the Year of Streaming

Centercode

2020 has been aptly dubbed the “Year of Streaming.” Movie premieres, live concerts, conventions, and other normally in-person gatherings are joining the vast popularity of streaming media and games made possible by streaming services all over the world. Coronavirus solidified an already shifting focus toward entertainment and events that consumers can enjoy from home.

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Why your Marketing Funnel is Broken

inQuba

Think about the last time you researched a possible purchase. You may have started by Googling options on your PC, and you were then served with targeted ads on social networks, some of which looked interesting. Then, you popped into a physical store so that you could touch and feel, all while comparing other sellers’ prices on your mobile. You then reached out to a friend for an opinion and eventually ordered something online.

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6 Reasons That Will Compel You to Get an Online MBA

CSM Magazine

Online learning offers an awesome opportunity to get an MBA degree. Getting an online MBA will allow you to balance your work, family, and studies. It is never too late to pursue your education, so you should start immediately. Read on to discover six reasons why you should get an online MBA. 1. Flexible Schedule. If you’re worried that you won’t harmonize between work and study, don’t be.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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7 Ways to pretest your survey before you send it

Qualtrics

Time is money, and often researchers want to send out their surveys as quickly as possible. But rushing to distribute a survey can result in unforeseen problems with the data collection. Pretesting helps you avoid those issues and raise the quality of your data. What is a survey pretest? Survey pretesting means running your survey with a small test group before you do it for real.

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What Enterprises Can Learn From Campaign Spam

Forrester's Customer Insights

Have you received a text from a political organization that seems like spam? Something like this? Campaign calls and texts are exempt from do-not-call list requirements, but there are still specific rules that they must follow, such as that campaign-related auto-dialed or prerecorded calls are allowed without prior express consent only when they’re made to […].

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The Solution to Workplace Sexual Harassment is Institutional Courage

Enalyzer

The #MeToo movement has gone through different stages. Already back in 2006, it was kickstarted on Myspace by sexual harassment survivor and activist Tarana Burke. However, it gained worldwide traction after the exposure of the sexual harassment allegations against Harvey Weinstein. Widespread media coverage led to high-profile firings as well as criticism and backlash, particularly in Hollywood.

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What can an IVA do for you?

Interactions

Unfortunately, automation can have the reputation of being more frustrating than helpful. This misconception mostly comes from experiences with outdated and inefficient technologies, like IVRs and chatbots. These technologies have limited functionality and often fall short of customer expectations because their purpose is not to elevate customer experience, but rather to contain and deflect.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Watch: CRM Hack on How to Make Your Email Standout, B2CRM Weekly News Update, and CRM Analysis on Holland & Barrett

Optimove

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on making your emails standout, and a deep analysis on UK’s leading health & wellbeing store. All previous weekly shows All our videos on Optimove’s Youtube channel. B2C CRM NEWS Update: Biden’s Projected Impact on Marketers.

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