How to Successfully Use Location Data for Better CX
CSM Magazine
AUGUST 13, 2021
All business owners know how critical data is to their operations. Companies small and large are currently using all types of information to understand their customers better, regardless of what products or services they’re offering. It’s like the 21st century’s version of gold. Businesses gather as much data as possible to learn more about consumer shopping behaviors, analyze current foot traffic at a brick-and-mortar store and improve customer experience (CX).
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