Fri.May 29, 2020

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How to Retain At-Risk Customers When Everyone is At-Risk

Totango

The continuing uncertainty caused by the COVID-19 challenge is likely creating anxiety among your customers, just as it may be within your own enterprise. Your customers need to hear the voice of a leader right now, with a clear, practical plan for the times ahead. The scale of the current health crisis may be unparalleled, but we have all dealt with the challenge of how to retain at-risk customers before, even if there may be more of them than usual at the moment.

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Customer Touchpoints 101: Identify and Leverage Your Touchpoints Efficiently

ProProfs Chat

What Is a Customer Touchpoint? A touchpoint is where interaction occurs between the brand and the customer. . Turn the clock back a few decades ago, and these interactions were limited and easy to track. However, the current scenario is not that simple in terms of interactions. Marketing, PR, third party sites, online reviews, etc. have scaled operations to such an extent that as marketers, a lot of times, you’re not even sure what your touchpoints are.

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Guest Post: 4 Inputs of a Customer-Centric Culture Transformation

ShepHyken

This week we feature an article by Annette Franz, CCXP; founder + CEO of CX Journey Inc. She shares tips on how to create an effective customer-centric company culture. There’s a lot of talk about customer-centricity and customer-centric organizations, but what does that really mean? Sadly, many people think that it’s all about just giving the customer what she wants, saying “yes,” and bending over backwards for her.

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Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer

NetBase

The travel industry has taken one of the biggest hits since the pandemic struck, leaving many to wonder if and when it will get back to what we once knew. And while this may be the case, winning brands aren’t waiting around to find out. They’re accommodating the changing environment and charging forward! Brands like Edgewell Personal Care , for example aren’t wasting any time in their marketing efforts to pivot with new messaging.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Lending a Hand with Small Business Lending

SaleMove

Small businesses are a vital part of our communities and the economy as a whole. According to the SBA (Small Business Administration), they generate 44% of US economic activity. Yet, the average small business owner doesn’t have a wealthy relative or a shark tank to provide capital to start, grow, or sustain operations. So, when […]. The post Lending a Hand with Small Business Lending appeared first on Glia Blog | Digital Customer Service Explained.

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Lending a Hand with Small Business Lending

SaleMove

Small businesses are a vital part of our communities and the economy as a whole. According to the SBA (Small Business Administration), they generate 44% of US economic activity. Yet, the average small business owner doesn’t have a wealthy relative or a shark tank to provide capital to start, grow, or sustain operations. So, when they need loans and other credit solutions, entrepreneurs frequently turn to their local banking relationships for guidance and funding.

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Knowing Your Customers

Brad Cleveland Blog

How do you know what a customer needs? If you mention customer advocacy and pose that question many executives will say, “Well they tell us, right?” I think they picture a frustrated customer across the counter or perhaps calling or posting a message that describes a problem. But there’s so much more to it.

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Brand Move Roundup ? May 29, 2020

C Space

The Brand Move Roundup – May 29, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Tweet. We started this series of brand updates on March 12, but the reaction has been so positive, and the crisis so fast-moving, that we’re going to move to a continuously updated rolling news format from now until it’s all over (hopefully soon).

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Virgin, Sports Direct and Wetherspoons among brands to feel the wrath of socially-conscious UK consumers

MyCustomer

Loyalty Brands feel wrath of socially-conscious consumers.

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The 2023 Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Knowing Your Customers

Brad Cleveland Blog

How do you know what a customer needs? If you mention customer advocacy and pose that question many executives will say, “Well they tell us, right?” I think they picture a frustrated customer across the counter or perhaps calling or … Continue reading → The post Knowing Your Customers appeared first on Brad Cleveland.

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New study shows consumers? online and in-person plans as the U.S. heads back to business

Qualtrics

Originally published on Forbes. As many parts of the U.S. loosen their COVID-19 restrictions, many businesses are heading into the Explore phase, the first of three phases of recovery that I’ve previously defined. To understand the consumer mindset entering into this new phase, we asked 10,000 U.S. consumers a number of questions about their attitudes and activities.

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Knowing Your Customers

Brad Cleveland Blog

How do you know what a customer needs? If you mention customer advocacy and pose that question many executives will say, “Well they tell us, right?” I think they picture a frustrated customer across the counter or perhaps calling or posting a message that describes a problem. But there’s so much more to it.

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SaaS Tip: Create a great customer engagement strategy for the highest retention possible!

SmartKarrot

Source. Retaining the customer for a greater Customer Lifetime Value (CLV) is an evolving science in the modern SaaS industry. And a great customer engagement strategy is indispensable in achieving that goal. Customer loyalty is not an overnight result of your efforts. It stems from the long-term strategy in place that involves regular engagement with the clients in a meaningful manner.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Ecommerce Analytics: 5 Metrics That Are Often Overlooked

Fox Metrics

If you are competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” These are the words of arguably the biggest eCommerce guru on the planet today, Jeff Bezos. To be customer-focused, data must be your starting point. In fact, the epicenter of eCommerce is all about data.

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SaaS Tip: What is Customer Life Management?

SmartKarrot

Gone are the days when customer service used to be a one-time deal. These days, it is more like a mutual relationship, entitling to a customer lifetime value. Simply put, these customers are going to stick around with the company. And that is why brand loyalty is of high pertinence, especially when it comes to customer life management. For instance, in the beauty industry, there are many brands that sell almost similar models for various uses.

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The Best Customer Survey Tools for Small Business

Genroe

Every business, and I mean every business, needs to collect and use customer feedback. For a number of reasons small businesses mistakenly think they don’t need to run customer surveys. But when you do decide to get serious about really understanding what your customers think, which customer survey tool should you use? Let’s look at […]. The post The Best Customer Survey Tools for Small Business appeared first on Genroe.

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Is Tech Making the Customer Success Specialist Role easier or tougher?

SmartKarrot

The role of a customer success specialist is to develop customer relationships, which promote loyalty and retention. A customer success manager or specialist work with customers to make sure they are satisfied with the products or services. . If the customers are not satisfied, the specialist implements different ways to improve certain areas so that the churn rates are decreased.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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What Is Mobile Attribution?

DemandJump

Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and tablets, and mobile channels like Instagram. A multi-touch attribution model must account for mobile searches and apps to get a true measure of digital marketing success.

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May 29 ? Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Seattle, WA, US Organization: Zipwhip As a Customer Success Manager, you will be responsible for making every customer in your portfolio successful which ultimately assures positive net revenue retention (NDR) for their Mid-Market customer base. In this role, you will report to the Manager of Customer Success.

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How Does an SEO Content Strategy Work?

DemandJump

A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain leads through digital content marketing.

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Take Care of These 5 Things to Ensure SaaS Product Success

SmartKarrot

One of the primary concerns for SaaS companies is SaaS product success. Many SaaS companies are looking for ways to ensure their SaaS product success. Well, it is important for your product to be 100% technically sound. It needs to be stable and provide scalable solutions to your customers. It is essential to have a SaaS product, which is economical and scalable as this allows you to execute your SaaS model with precision and accuracy.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Webinar + Report: Retail Trends

Lithium

Retail trends are constantly changing, forcing marketing retailers to adapt social and digital strategies to keep pace. To make sure you’re ahead of the curve, our Strategic Services team used Khoros Intelligence to make a report outlining the five most important trends for retailers to pay attention to in 2020: The retail industry’s growing reliance on AI & machine learning.

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Know Your Documents ? Part 3 ? Interactive [Infographic]

Ecrion

The third infographic in our “Know your documents” series covers Ecrion’s interactive document generation capabilities. Find out how you can use the Interactive mode of Ecrion’s document automation software to build customized forms where users can input data. Check out our infographic to see how easy it is to create interactive customer communications!

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IoT Analytics Create New Edge Computing Value Props for Content Delivery Networks (CDNs)

Forrester's Customer Insights

Modern CDNs are unlocking new opportunities to pair endpoint deployed applications with end-point device content analysis. Rather than simply enabling clients to push their apps and data closer to the customer, these edge technologies are collecting data from IoT devices and end-user mobile devices, then enabling near-real-time AI/ML of this data to help your application best understand […].

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Query Writing Just Got More Simple

Brandwatch CX

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.