Fri.Apr 18, 2025

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Building a Customer-Centric Culture: Lessons from Soft2Bet’s Success

CSM Magazine

Customer expectations are changing rapidlyand in this fast-paced world, companies that get it right arent just keeping up; theyre leading the way. Soft2Bet, an industry leader in iGaming, has proven time and again that the key to thriving is a relentless commitment to customer satisfaction. Soft2Bets journey offers important lessons for any organization aiming to build stronger, sustainable customer relationships.

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Ingenuity And Core Values Will Steady The Ship: Top Healthcare Provider Trends In 2025

Forrester's Customer Insights

Steering through a maelstrom of uncertainty and risk in a rapidly changing healthcare landscape requires resilient leaders who will adapt strategies centered on the human experience. Advancements in AI and the widespread availability of medical information are compelling healthcare provider organizations (HPOs) to reassess how they engage with customers and employees.

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Best Ticketing System for Slack – Conversational HelpDesk

CSM Magazine

Is your business choosing to manage tickets directly through Slack? Using a ticketing system for Slack allows you to resolve customer issues without leaving your communication platform. This piece will guide you through the best that Slack has to offer when it comes to support through internal and external tools or integrations that will not only boost but also streamline your support team operations.

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How to use real-time translation to chat with customers

Provide Support

Real-time translation in chats helps to increase sales, win new customers globally and save costs on multiligual customer service.

Sales 52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Leading is a mindset, not a skill: customer success leadership advice from Rachel Provan

ChurnZero

Customer success leaders everywhere are exhausted. Its not surprising, but what can we do about it? It often comes down to mindset and confidence, says customer success expert and founder of Provan Success, Rachel Provan. The more we overwork and people-please, the less we lead, says Rachel. True leadership requires confidence, strategic thinking, and boundaries.

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Mindset before skillset: Rachel Provan’s secret to effective customer success leadership

ChurnZero

Customer success leaders everywhere are exhausted. Its not surprising, but what can we do about it? It often comes down to mindset and confidence, says customer success expert and founder of Provan Success, Rachel Provan. The more we overwork and people-please, the less we lead, says Rachel. True leadership requires confidence, strategic thinking, and boundaries.

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MITREGEDDON Averted But Fragility In CVE Processes Remain

Forrester's Customer Insights

This week, we saw the CVE process, as we know it, come hours from the brink of collapse when a memo started circulating on LinkedIn that DHS would cut funding to MITRE's CVE cataloging on April 16. MITREs role in the CVE process is the crucial first step in assigning IDs to vulnerabilities so practitioners, vendors, researchers and governments across the globe can consistently reference the same vulnerability.

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Why People-First Security Matters (No Matter Where You Work)

Help Scout

A solid technical implementation is necessary for security, but tools alone do not make a good security program. Learn how we take a people-first approach to security to keep data safe at Help Scout.

Article 59
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Judge Rules Google Is An Illegal Monopoly – Now What?

Forrester's Customer Insights

Metas not the only Big Tech company in the hot seat this week. U.S. District Judge Leonie Brinkema found Google liable for illegally monopolizing two online advertising technology markets: publisher ad servers and ad exchanges. This comes less than a year after another federal judge ruled that the company had a monopoly in online search.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Reflections on Revisiting Listen or Die in the Age of AI

PeopleMetrics

Over the past three months, Ive written 44 blog posts. Each one revisited a lesson from my book Listen or Die but this time through the lens of AI. When I wrote Listen or Die back in 2017, AI was on my radar when it came to VoC, but it felt out there. Fast forward to today and AI is everywhere. AI isnt just changing VoC its transforming it. Its impacting how we collect feedback, how we analyze it, how we close the loop, and soon how every VoC user interacts with their platform every single day

NPS 62
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First Orion Launches Protect+ Safeguards Businesses from Inbound Spam and Scam Calls

CSM Magazine

Protect+ empowers businesses to make informed decisions on how inbound calls are treatedso that ‘only the good calls’ reach its agents. First Orion, a leader in branded communication solutions, today announced the launch of Protect+ Risk Detection , a data-driven, signal-responsive AI solution for inbound spam and scam call protection that empowers businesses to make informed decisions on how inbound calls are treated so that only the good calls reach its agents.

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Top Microsoft Forms Alternatives That Go Beyond the Basics

SurveySensum

Microsoft Forms worksuntil it doesnt. Its a good tool for basic surveys and quizzes, but the moment you need advanced customization, deeper analytics, or seamless integrations, things start to fall apart. And if you’re not deep in the Microsoft ecosystem, the limitations feel even sharper. What do you look for then? A better, more flexible survey tool.

2025 52
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The Rise of Digital Coworkers: Moveworks Bets Big on AI Agents

Forrester's Customer Insights

Moveworks’ global event in San Jose marked a major inflection point in enterprise AI with the announcement of Agent Studio, Plugin Workspace, and an AI Agent Marketplaceall part of its strategy to become the go-to platform for building business-ready AI agents. Analysts Julie Mohr and Rowan Curran provide their insights on the announcements.

Events 37
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Is “Fast” Still a Differentiator? Redefining Speed in Ecommerce Delivery Experience

Retently

Table of Contents Key Takeaways The Rise of Fast as a Standard, Not a Differentiator What Fast Doesnt Fix: Delivery Speed vs. Delivery Experience Redefining Speed: What Customers Actually Want How Ecommerce Brands Can Deliver Perceived Speed Rethinking Your Metrics: Speed, CSAT and NPS Fast Is Expected, Experience Is the Advantage Conclusion: Deliver Trust, Not Just Speed Remember when 2-day shipping felt like a total game-changer?

NPS 90
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Transforming Enterprise Business Apps With Powerful AI Ecosystems And Marketplaces

Forrester's Customer Insights

We cant emphasize enough the importance of interconnected networks and ecosystems to the enterprise application software market. Industry cloud providers and hyperscalers possess several key advantages in nurturing and leading these innovation networks. So what does this acceleration of AI software and services on industry cloud and hyperscaler marketplaces mean?