Differentiation Is Not About Customer Needs, but Objectives
CSM Magazine
MARCH 5, 2020
There’s a constant push to differentiate in today’s competitive climate. Companies often invest in new products, services, and technologies to help shrink the divide and get a leg up on the competition. It’s a constant struggle and many organizations even create “innovation teams” and programs to discover that next “big idea” Most organizations focus on what might be considered the “low hanging fruit” They examine what competitors are doing a
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