FOMO is a Powerful Marketing Tool. Are You Making the Most of It?
Beyond Philosophy
APRIL 13, 2023
FOMO, or fear of missing out, is a powerful marketing tool. The acronym denotes how we do things because we are worried about regretting not doing them later. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. I witnessed the ubiquity of FOMO while watching the latest Avatar movie.
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