Thu.Apr 13, 2023

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FOMO is a Powerful Marketing Tool. Are You Making the Most of It?

Beyond Philosophy

FOMO, or fear of missing out, is a powerful marketing tool. The acronym denotes how we do things because we are worried about regretting not doing them later. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. I witnessed the ubiquity of FOMO while watching the latest Avatar movie.

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Brand Integrity and Your Ideal Customer

ClearAction

Brand Integrity and Your Ideal Customer Lynn Hunsaker Ideal Customer Profiles can be your key to sales velocity, retention, recurring revenue, and CAGR (compound average growth rate). Have you also considered ICPs as your key to cost containment as well as EPS (earnings per share) growth? Selling to the right type of customers makes everything better.

Brands 62
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15% Can Win or Lose Your Customers

Middlesex Consulting

Tony Ulwick, founder and CEO of Strategyn, has been studying and consulting on jobs to be done for more than 30 years. During a recent webinar, he said, “Your product [or service] needs to be 15% more effective for customers to switch.” When he talks about being effective, he means that you must create 15% […] The post 15% Can Win or Lose Your Customers appeared first on Middlesex Consulting.

Webinar 78
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Comm100 Queue Management – The Solution to Long Wait Times & Frustrated Customers

Comm100

In today’s fast-paced world, customers demand quick and efficient service. They want to interact with businesses on their own terms and get their queries resolved as soon as possible. Long wait times and uncertainty in the queueing process can quickly turn a positive customer experience into a negative one. This is where Comm100 Queue Management comes in, helping support teams to streamline their queueing process and enhance customer satisfaction.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Net Promoter Score (NPS): everything you need to know

Hello Customer

NPS (Net Promoter Score): what is it and how do you measure it? Happy customers recommend your brand to the people around them. Those recommendations directly influence your growth rates (earned growth) in a positive way. On the other hand, unhappy customers have a direct negative influence on your growth. The godfather of the Net Promoter Score , Fred Reichheld, developed the metric to easily measure customer loyalty and anticipate a company's growth.

More Trending

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Net Promoter Score (NPS): everything you need to know

Hello Customer

NPS (Net Promoter Score): what is it and how do you measure it? Happy customers recommend your brand to the people around them. Those recommendations directly influence your growth rates (earned growth) in a positive way. On the other hand, unhappy customers have a direct negative influence on your growth. The godfather of the Net Promoter Score , Fred Reichheld, developed the metric to easily measure customer loyalty and anticipate a company's growth.

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Team Bonding for Superior Service: Engaging Team Building Ideas for Customer Service Professionals

CSM Magazine

Excellent customer service is the backbone of any successful business, and it relies on a team of motivated, engaged, and well-coordinated professionals. Team bonding is essential to building a high-performing customer service team. In this article, we will discuss some engaging team-building ideas that can help customer service professionals bond, build trust, and improve collaboration.

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Customer experience management and the cost-of-living crisis - what you need to know

MyCustomer

Loyalty CX Leader Session: CX & the cost-of-living crisis

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SAP Sales and Service Cloud V2 - Integration with Microsoft Teams

SAP Customer Experience

As Microsoft and SAP aim at strengthening their collaboration, here is another example of integration of Microsoft Teams with the new Intelligent Sales and Service Cloud V2 launch by SAP. SAP Sales and Service Cloud V2 is the newly launched product for the Sales and Service process executions. This product.

Sales 60
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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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WATCH NOW: Customer experience management and the cost-of-living crisis - what you need to know

MyCustomer

Loyalty WATCH NOW: CX & the cost-of-living crisis

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Apr 13 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: New York, NY, United States (On-site) Organization: Runwise As a Customer Success Manager, you’ll be using the Runwise platform to support property managers, supers, and owners. Creating and providing savings assessments for current clients. Finding continual chances for Runwise to strengthen their relationship with the client (new goods, new structures, general guidance, etc.).

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Company Culture Is Profitable & For Everyone with Cameron Herold

Michel Falcon Experience

To listen to this episode on Apple podcast, click here. To listen on Spotify, click here. To listen to this episode on another platform, click here. Michel Falcon:… The post Company Culture Is Profitable & For Everyone with Cameron Herold appeared first on Michel Falcon.

Culture 78
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Apr 13 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: New York, NY, United States (On-site) Organization: Runwise As a Customer Success Manager, you’ll be using the Runwise platform to support property managers, supers, and owners. Creating and providing savings assessments for current clients. Finding continual chances for Runwise to strengthen their relationship with the client (new goods, new structures, general guidance, etc.).

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Supply chains and product shortages: Customers want action not excuses

MyCustomer

Voice of the Customer Supply chains: Customers want action not excuses

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Top 20 Account Management Influencers 2023

SmartKarrot

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. In this blog, we will introduce you to some of the most influential and visionary account management leaders who are shaping the industry with their innovative strategies, thought-provoking content, and inspiring stories.

2023 11
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What is a software beta version?

Centercode

Discover the pivotal role beta versions play in software development and their impact on the final product. Learn about the importance of beta testing, its place in the software release life cycle, and uncover the differences between alpha and beta versions.

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The Benefits of Implementing Online Ethics Training at Your Company

CSM Magazine

Every organization encounters an ethically ambiguous situation that needs careful consideration at some point within its lifespan. This can be especially difficult if your employees need to gain the necessary knowledge to determine the right course of action. Online ethics training helps organizations by providing employees with the resources they need to make decisions rooted in ethical values.

Culture 52
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Company Culture Is Profitable & For Everyone with Cameron Herold

Michel Falcon Experience

To listen to this episode on Apple podcast, click here. To listen on Spotify, click here. To listen to this episode on another platform, click here. Michel Falcon: Welcome to the People-First Culture podcast with me, Michel Falcon, where I share lessons I’ve learned and those of others on how to build a more purposeful business and career. Hey everyone.

Culture 60
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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness. In this blog post, we will explore social media advertising and the different types of ads and discuss best practices for creating effective social media ad campaigns that drive results.

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Scale or fail: building an infinite feedback loop

Thematic

How can you empower customers and product teams with insights that matter? Atlassian sells team collaboration software, including Jira, Confluence and Trello. Thousands of our users seek help every month, providing feedback, both publicly and privately. With over 30 years of experience in CX and EX, I understand the importance of listening to customers.

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Strategic Services: Weekly Trend Report 10/4

Lithium

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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79% Agree Cloud Toolsets Are Essential for Cloud Contact Center Success

CSM Magazine

Advanced analytics and automation bridge gaps for improved business outcomes. SuccessKPI, Inc., a leading, cloud-native, contact center customer experience insight and action platform provider, announced key findings such as, more than 40% of contact center decision makers report having limited success with their CCaaS migration efforts. The commissioned study conducted by Forrester Consulting on behalf of SuccessKPI indicates the move to the cloud has been a frustrating journey for many due to

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Can Optimove Help Telecommunications Brands Optimize Marketing Performance?

Optimove

Remember the early days of personalization when your name in an email or an SMS birthday greeting was about as much as your marketing stack could muster? Ah, those heady days of simplicity! But simple doesn’t mean effective, and simple won’t cut the mustard with today’s tech-savvy consumers. In 2023, consumers expect personalization in every interaction they have with a brand, and if they don’t get it, the competition is a click away … The good news?

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Net Promoter Score (NPS) – The quick guide

Happy or Not

What is NPS and how it works NPS is often held up as the gold standard customer experience metric. First developed in 2003 by Bain and Company, it’s now used by millions of businesses to measure and track how they’re perceived by their customers. The system is based on a single question that asks customers to rate, on a scale of 0-10, how likely they are to recommend a company to a friend or colleague.