Fri.Jun 20, 2025

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Brand Audit: 7 Steps to Evaluate Your Brand’s Health (With Checklist)

Brandwatch CX

It can sometimes feel that the biggest brands have done all the hard work early on and are still reaping the rewards years later. In fact it’s often the complete opposite, with established companies struggling to stay innovative and agile as they grow. It takes a huge amount of work to stay at the top, with every upstart trying to usurp your brand.

Brands 97
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How to Use Positive Positioning to De-escalate with Customers

CSM Magazine

Dealing with upset customers is one of the most challenging aspects of customer-facing roles. Yet, offering stellar customer service hinges on the ability to remain calm, empathetic, and solution-oriented during moments of escalation. The technique of positive positioning is a highly effective strategy that can help de-escalate tense situations while maintaining customer satisfaction and loyalty.

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Gen Next: Winning the Future Market Article #9: The Experience Generation: What Gen Z and Millennials Expect (That Most Brands and Employers Still Don’t Get)

PeopleMetrics

Even if you missed the rest of the series, read this one! This is the final post in our blog series unpacking the most important shift facing brands and employers today: Gen Z and Millennials are no longer “the future,” they are the now. These generations don’t just consume experiences, they curate, judge, and share them. They’re savvy, sensitive to purpose, shaped by financial stress, and raised in a world of instant access and constant change.

Brands 62
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15 Key Telephone Skills Every Agent Should Master

CSM Magazine

For many businesses, contact center agents are the first human touchpoint customers encounter. The impression left by that first interaction often determines customer satisfaction, loyalty, and consequently, the success of your brand. Mastering essential telephone skills is not only critical for providing excellent customer service but can also streamline operations and improve overall business efficiency.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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The only 10 customer satisfaction metrics worth tracking (and why you should prioritize them)

BirdEye

Customer satisfaction metrics are meant to offer clarity, but for most teams, they add noise. There’s often a gap between the feedback businesses collect and the insights they actually use. And while surveys and star ratings still dominate most dashboards, they rarely capture how a customer truly feels. The result? They miss early warning signs and react too late, often after losing customers they didn’t even know were unhappy.

More Trending

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Cosmetic dentistry social media marketing strategies to grow your practice online

BirdEye

Want more cosmetic dentistry patients, but unsure how to reach them? Your next patient is probably scrolling Instagram or TikTok right now. With 90.7% of dental professionals reporting that social media fuels demand for smile makeovers, using these platforms isn’t optional; it’s essential. Cosmetic dentistry social media marketing has become a powerful tool for attracting image-conscious individuals seeking smile enhancements.

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Switching from Delighted? Here’s How to Migrate Smoothly

SurveySensum

Delighted is shutting down by the end of 2025. As part of Qualtrics’ consolidation plans, Delighted is officially being phased out, and while it may not be breaking news for some, the clock is ticking for everyone still relying on the platform. Here’s why that matters: There will be no future support or feature updates. There’s a risk of data loss if you don’t export everything in time.

NPS 52
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15 care home marketing strategies to grow your agency in 2025

BirdEye

As the demand for quality home care services increases, agencies face more pressure to stand out and earn community trust. An aging population, a surge in chronic health conditions, and a growing preference for high-quality residential care fuel this rising demand. These trends drive the global home health care market toward a projected value of USD 459.29 billion by 2025.

2025 52
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How Soft2Bet’s Move Into New Jersey Will Help You Grow Your Player Support in Regulated Markets

CSM Magazine

For any iGaming operator, moving into regulated markets is a big step forward, but it also means a lot of work to be compliant and meet high customer service standards. One example that stands out is Soft2Bet’s introduction into the U.S. industry through New Jersey, which is very competitive and has strict rules. Their method of growing customer support while keeping the player experience great teaches other operators a lot, especially those going through comparable changes.

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The CX Guide to Organizational Buy-In

Ready to cultivate a customer-obsessed culture? A CX Leader’s Guide to Organizational Buy-In is your playbook for ensuring that every department—customer service, sales, product, tech, finance, HR, and beyond—puts customers at the center of everything.

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Social media marketing companies UK vs GenAI tool: Which works best for your business?

BirdEye

Choosing between social media marketing companies in the UK and modern GenAI tools isn’t just a budget decision — it’s a strategic one. With the rise of digital marketing , small and large businesses alike are navigating a crowded space filled with promises of reach, engagement, and results. But while many turn to top social media marketing companies in the UK, others are increasingly taking a different route: automation and GenAI.

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The top CSM habits that separate the best from the rest

ChurnZero

It’s not personality that makes a top-performing CSM, says Ryan Johansen. Nor is it EQ, customer-centricity, or luck. Instead, it’s the daily practice of super-effective habits. What are the top CSM habits that separate the best from the rest—and how can you practice them? In our latest ChurnZero webinar, productivity expert Ryan shared the five habits he’s consistently observed in the most effective CSMs—habits that drive the biggest outcomes, earn seats at leadership tables, and provide the ba

Webinar 52
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Total Experience Is the New North Star: Why You Must Rethink CX, Brand, and Tech—Together

Customer Think

Customer experience (CX) has long been a critical business differentiator—but in 2025, it’s not enough. Modern customers don’t just interact with your brand; they experience it holistically—across touchpoints, across departments, and over time.

Brands 45
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Revealed: The best time to post on LinkedIn backed by data for days, industries & formats 

BirdEye

Still posting on LinkedIn whenever it “feels right”? You’re likely missing your audience. The best time to post on LinkedIn isn’t a random slot on your calendar—it’s a strategic edge that directly impacts your engagement. Tuesdays at 10 AM? Ideal for real estate. Thursdays at 9 AM? Perfect for law firms. Yet most brand marketers still treat it like a coin toss: Posting at lunch, after hours, or whenever their content is ready.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Think Differently About Email Marketing — and Watch Your Results Improve

Customer Think

Source: Canva, copyright-free Try these three tactics in your email marketing to delight your audience and increase your engagement. It’s nearly fifty years since that very first marketing email was sent out. The state of email marketing today? It’s ubiquitous because marketers know they must be where people’s eyes are.

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A complete guide to Google Alerts

BirdEye

In a world where information moves at lightning speed, staying informed is more important than ever. Whether you’re tracking industry trends, monitoring mentions of your brand, or simply following your favorite topics, Google Alerts is a free and easy tool that can help you stay ahead without constantly searching online. With Google Alerts, you can receive notifications whenever new content relevant to your chosen keywords appears in Google Search.

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Agentic AI: How to Evaluate if Your Business and Customers Need It (Strategic Framework)

Customer Think

In today’s rapidly evolving digital landscape, the decision to adopt Agentic Artificial Intelligence (AI)—systems capable of autonomous decision-making, adaptive learning, and complex task execution—requires careful strategic evaluation.

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All Facebook post size and image guide for 2025: Specs & tips 

BirdEye

Getting the right Facebook post size is no longer just a design detail—it’s the difference between an engaging post and a pixelated scroll past. Whether it’s a stretched event banner, a cropped carousel, or a blurry profile image, formatting issues are still surprisingly common for marketers and designers. Facebook doesn’t always make it obvious what size works where, and one wrong upload can throw off your brand’s credibility, especially on mobile.

2025 52
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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How a healthcare insurer got automation right by putting its clients first

Customer Think

Recently, Adrian Murray and Brent Baiotto, Fisent’s Founder & CEO and COO, respectively, told me a story about a healthcare insurance company they are working with that is utilizing generative AI to automate its claims processing.

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How to get verified on TikTok (even without 100k followers)

BirdEye

How to get verified on TikTok has less to do with follower count and more to do with how credible, consistent, and visible you appear to the platform. And yet, for most creators and brands, the path to that blue checkmark is still frustratingly unclear. You post consistently, your content performs well, and your audience is engaged—but the TikTok verification badge still feels out of reach.

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How to keep your shipping and customer service departments from killing your company

Customer Think

Branding is the promise that your marketing makes; your brand is the promise that your company keeps.—Kristin Zhivago Last week, I wrote about how to stop AI from killing your company. This week, I want to talk about how you can stop yourself from killing your company.

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Advertising Research: Driving Better Ad Performance With Data and Insights

Brandwatch CX

Strawberries and cream. Rock and roll. Research and analysis. Some things just work well together. Advertising research brings together two strategies together to help improve your marketing from two different approaches. It takes a 360-degree view to maximize the lessons you can take from each marketing campaign. The first is about laying the foundations for good marketing: understanding your audience.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The #1 Issue Preventing GTM Alignment (and What to Do About It)

Customer Think

Go-to-market (GTM) initiatives are the driving force behind business growth. But too often, products either fail to resonate with customers, or worse, never successfully launch. Recent Mural research uncovered why GTM teams frequently find themselves misaligned and often working toward different goals.

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The Aviator’s Guide to CX: Piloting Customer Experience

Brad Cleveland Blog

I recently had the opportunity to join Nathan Bennett on CX-WISE for a conversation that blended two of my greatest passions: customer experience and aviation. As someone who’s spent decades working with organizations across industries—and who’s had the joy of flying in a restored Spitfire—I’ve come to appreciate how similar these two disciplines can be.

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June SNAP Boost: Why Your EBT Card Might Be Getting a Bigger Balance This Month

Steve DiGioia

Millions of Americans are in for a welcome surprise this June 2025: they could qualify for up to $292 in monthly SNAP benefits — and many don’t even know they’re eligible. With food prices staying stubbornly high, this lifeline could be the difference between struggling and surviving. But you need to know the rules, and the clock is ticking if you want your share before June ends.

2025 52
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Research Week Reflections: Leadership, Taking Credit, and Opportunity in Today’s Insight Landscape

Alida

Big thanks to the team at Learners for putting on a fantastic Research Week event in San Francisco. It was energizing to be in a room full of insight professionals from companies like Airbnb, Google, Meta, and Okta, all sharing their experiences, struggles, and ideas for what’s next in our field.

Insights 130
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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.