Sun.Feb 02, 2025

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How to Choose the Perfect Text Analytics Tool for Your Business

Thematic

In 2023, the global text analytics market was valued at $15.54 billion, with projections to grow to $52.21 billion by 2030. Why? Because businesses are producing massive volumes of text data—from customer reviews and social media to emails and surveys. So, how can you make sense of all this data?   Text analytics is the key. You’re probably here because you already know your business can benefit from text analytics but are overwhelmed about how to choose text analytics tools t

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The Ultimate Guide to Google Business Profile optimization: 14 Proven tips to boost local visibility

BirdEye

A strong Google presence is a must-have for the success of location-based businesses. Birdeye’s 2024 report on the state of Google Business Profile (GBP) revealed that verified GBPs receive an average of 1,803 monthly views, with 84% of these coming from discovery searches. These numbers highlight the importance of an effective Google Business Profile optimization strategy in helping businesses rank higher in local search results, generate leads, and outshine their competitors locally and

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Understanding Web Surveys: Types, Examples, Benefits, and Use Cases

Zonka Feedback

Imagine youve just launched a new eCommerce website featuring a fresh clothing collection and other consumer products. But how do you know if users are engaging with your website effectively? Instead of guessing, why not ask them directly? One of the best ways to do this is through web surveys. They allow you to gather valuable feedback on your websites usability without the need for lengthy interviews or complex questionnaires.

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How Do You Manage Support During Federal Holidays?

Help Scout

Staffing your customer support function during public holidays can be a frustrating and difficult part of people management. Mat explores some options for getting the job done.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Top Tips for Crafting a Business Bio for Instagram That Really Stands Out

Brandwatch CX

Learn how to create an impactful Instagram bio that attracts followers and drives conversions. Discover practical tips to enhance your profile today!

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IBM grows Oracle Consulting capabilities with two major acquisitions

Forrester's Customer Insights

IBM has had a very busy and prolific acquisition season. It acquired two Oracle consulting firms within the span of last four to five months. Applications Software Technology LLC (AST): On Jan 16, IBM announced its intent to acquire Applications Software Technology LLC, a global Oracle consultancy.

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Why Journey Maps Fail to Deliver Journey Management

inQuba

Another week down and the world is a very different place with announcement of the American Election. Some feel this is a major step forward, others a terrible step backwards. Given that this newsletter is about how to manage customer journeys, it is safe to say that regardless of Republicans or Democrats being in the White House, businesses across the globe must continue to delivery great experiences and ensure that customer are able to reach their goals when embarking on customer journeys.