Fri.Dec 23, 2022

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Customer Engagement Predictions: Marketers Will Rock 2023 as Data Artists

Blueshift

In 2023, marketers will use AI to unlock creativity and personalization. In the past, AI was owned by data scientists, but now marketers can easily access and use AI. In 2023, marketers are the data artists, combining creativity with data and AI, for intelligent customer engagement. Let’s dive into four key areas that will drive customer engagement in the coming months. .

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6 Ways to Translate Company Values into Employee Engagement

COPC

High-performing organizations spend time creating company values that link employee engagement to broader customer experience strategies and the company’s overall success. These values then become woven into every aspect of the organization and from all levels of management. . We surveyed nearly 6,000 employees across industries at business processing outsourcing (BPO) organizations and in-house contact centers, including work-at-home staff.

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Give Your Insurance Agents the Gift of Premium Support

SaleMove

Insurance carriers using Digital Customer Service are seeing increased agent portal adoption, fewer phone calls, and better agent satisfaction, and loyalty. The post Give Your Insurance Agents the Gift of Premium Support appeared first on Glia Blog | Digital Customer Service Explained.

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Guest Post: 2023 Top 5 Unified Communications Predictions

ShepHyken

This week, we feature an article by Mitel , a company that works with teams by supporting their communications and technology needs so that they can provide the best customer experience possible. They share their top 5 unified communications predictions for 2023. Predictable. It’s a word that organizations love to hear, but unfortunately, the past few years have been anything but.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Feedback Fatigue: 5 Ways to Ease the Stress

Opinionator

Feedback fatigue is a common phenomenon where individuals feel overwhelmed from excessive negative feedback by their employer and eventually become disengaged or apathetic to it. It can be caused by too much feedback, too often, in a short period of time, or negative feedback that is irrelevant or lacks context. People need time to assimilate […].

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No, March Isn’t Toilet Paper And Pasta Month

Forrester's Customer Insights

Historical data collected during the pandemic might suggest UK consumers buy their annual supply of toilet paper and pasta in March. Today that information remains in companies’ insights and marketing databases alongside data that predicts buyer behaviours. The same applies to B2B data both in terms of areas where sales grew and declined. The question is which behaviours are part of a trend and which are simply anomalies and what can B2B marketing leaders do to ensure they don't sleepwalk into m

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Data Quality Is For Life, Not Just For The Holidays

Forrester's Customer Insights

Marketing data quality maintenance is an on-going activity, not something that can be carried out every so often and then forgotten.