Lesson #13 Revisited: Show Me the ROI—How AI is Making the Business Case for VoC Even Stronger
PeopleMetrics
FEBRUARY 7, 2025
If you want leadership to invest in VoC, theres only one surefire way to get their attention: show them the money. When I wrote Listen or Die in 2017, I made it clear that proving ROI is the fastest way to gain executive buy-in for VoC. The best way to do this? Demonstrate how improving customer experience impacts business outcomes like reducing churn, increasing revenue, and strengthening brand loyalty.
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