Tue.Mar 21, 2023

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B2B Customer Experience Excellence: A Guide for Businesses

SurveySparrow

The relationship between customers and businesses is greatly influenced by the kind of experience you offer them. This is especially true of the B2B customer experience. B2B customers don’t just want you to meet their expectations; they want you to exceed them – every single time. You can only “sweeten the deal” for your customers by offering a superior B2B experience.

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Realistic and Personal: How Avnet Strengthens the Bond Between EX and CX in a Post-Pandemic Workforce 

InMoment XI

These days, social media seems polarized with posts from friends or colleagues either about starting new positions or sharing that they’ve been a part of recent layoffs. This hectic environment is on the top of both employees’ and employers’ minds, making employee experience (EX) initiatives vital to retaining talent and keeping morale up. Peggy Carrieres, Avnet’s VP of Global Sales, Enablement, and Supplier Development, shared with InMoment how Avnet is taking a realistic but person

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10 Best Customer Experience Books

Lumoa

Nowadays, most people search for information online. You read blog posts and research articles if you want to learn more about a specific topic. Although it makes sense to search for information online where you can find up-to-date answers to specific questions, what about getting a more comprehensive understanding by reading a book about the topic.

Books 94
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3 ways to effectively scale your CS operation

Totango

In today’s challenging economic climate, teams must ensure they are utilizing the right initiatives to protect and grow customer loyalty. Enter customer success operations: a data-driven process that helps organizations understand how their initiative performance impacts key business results – ultimately safeguarding revenue for long-term growth.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Building Trust and Loyalty through Active Listening with Heather Younger

ShepHyken

Top Takeaways: Failing to listen to the customer communicates apathy and rudeness. It tells the customer that you do not care enough to engage. Heather Younger shares her 5-step framework on how to listen better: Recognize the unsaid. Look at the nonverbal cues. Listen for pauses and voice inflections. Sense what is happening in the environment. If you don’t recognize what your customers are not telling you, you leave blind spots that hinder you from fruitful listening.

Loyalty 72

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Five Ways to Execute a Five-Star Customer Experience

ShepHyken

In a recent interview with Katie Mares, author of CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Customer , we talked about creating a five-star experience. Mares had some excellent ideas, and here they are, followed by my commentary. By the way, even though Mares’ expertise is in selling to female customers, these ideas work for everyone.

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The Benefits of Post-Purchase Support in Ecommerce

CSM Magazine

Post-purchase support is an integral feature of digital marketing which all e-commerce stores should consider. So, how does it work? What are the benefits for a business? More importantly, how does it fit into an overall marketing strategy? Integral part of e-commerce When purchasing something online, help should be available if needed. However, not all businesses provide the same level of after sales support.

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5 Tips for connecting with customers through empathy

Beyond the Arc

There’s a strange paradox that occurs in the corporate world: at some point, business communicators forget what it’s like to BE a customer. If your business is not connecting with customers through empathy, it's time to rethink your communications. We’ve all done it – gotten so wrapped up in the daily grind of meetings, budgets, [.] The post 5 Tips for connecting with customers through empathy appeared first on Beyond the Arc.

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Show report: CX and EX inextricably linked, with empathy as the glue

Think Customers

The power of connectivity was on brilliant display this month in Salt Lake City, where approximately 10,000 customer experience professionals gathered to soak up inspiration and new ideas to deploy upon returning home. Delta Airlines CEO Ed Bastian’s announcement that in-flight wi-fi would be free for loyalty members went over with flying colors, drawing hoots and rousing applause.

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The 2023 Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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CX leadership in an uncertain economy: A customer experience survey

MyCustomer

Download this Research Lead goal 200 TM Form Not a TM Form Internal or External Internal Disable T&Cs requirement Email intro text Thank you for downloading our resource.

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Key Takeaways from our Customer E.R.A.S. Tour London

Gainsight

We’ve officially kicked off our European leg of the Customer E.R.A.S. Tour here in London. What’s E.R.A.S., you ask? (Hint: It’s so much more than a Taylor Swift homage.) E.R.A.S. stands for E xpansion, A doption, R etention, S cale, and we’ve designed the E.R.A.S. framework to help you align your teams around tangible business outcomes that lead to higher NRR and greater product adoption.

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8 Ways to Run a Sustainable Online Business

CSM Magazine

As more and more people conduct business online, there is an increasing demand for sustainable practices in the digital realm. Consumers are more aware of their environmental impact and expect the companies they engage with to be mindful of their ecological footprint. It may seem as if running a sustainable online business is only about energy usage.

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Have organisations given up trying to improve customer satisfaction?

MyCustomer

Engagement Have brands given up trying to improve CSAT?

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Invest In A Cross-Channel Marketing Hub To Elevate Your Campaign Strategy

Forrester's Customer Insights

Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both.

B2C 26
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Have companies given up trying to improve customer satisfaction?

MyCustomer

Engagement Have brands given up trying to improve CSAT?

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Generative AI Gets An Upgrade To Business Class With Adobe Firefly

Forrester's Customer Insights

Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it’s a Napster-to-Apple inflection point that bodes well for the future of creativity.

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Mar 21 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Strategy Location: Seattle, WA, United States (Remote) Organization: CommerceIQ As a Director, Customer Success Strategy, you’ll create and implement customer success strategies that promote effective onboarding, adoption, retention, value creation, and customer satisfaction. Develop trusting connections with our clients and their key stakeholders, such as VP-level executives, to better understand their needs and spot commercial value-creating potential.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Generative AI Gets An Upgrade To Business Class With Adobe Firefly

Forrester's Customer Insights

Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it's a Napster-to-Apple inflection point that bodes well for the future of creativity.

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Messe Duesseldorf Reduced Repetitive Queries by 65% by Automating With Kommunicate

kommunicate

Last Updated on March 21, 2023 Messe Duesseldorf GMBH is one of the 5 most successful trade fair organizers in the world. With humble beginnings as a small wooden hut that conducted trade fairs in the city of Duesseldorf. Incorporated in January 1947 as Nordwestdeutsche Ausstellungsgesellschaft mbH (NOWEA), the trade fair company soon grew from [.] The post Messe Duesseldorf Reduced Repetitive Queries by 65% by Automating With Kommunicate appeared first on Kommunicate Blog.

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From Branding to Leads: Achieving Brand to Demand in B2B

Merkle

The current macro-economic conditions are challenging B2B brands to make strategic choices in terms of budget and investment between brand and demand.

B2B 98
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New Exciting Trends in Digital Marketing For You to Look Forward To

Helpware

Marketing’s evolvement from traditional to digital represents the latest stop of a long journey. Throughout history, marketing kept pace with the market’s tendencies to develop new tastes and preferences. And when the pandemic changed consumers’ purchasing habits yet again, digital marketing came to the rescue.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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How Digital Identity Verification Can Help You Hire and Onboard Employees Remotely

CSM Magazine

Hiring and onboarding remote employees can be difficult. Not only do you need to find the right person for the job, but you also have to ensure that person is who they say they are. This means verifying that their identity matches up with their work history and credentials. Hiring and onboarding remote employees can be difficult. Hiring and onboarding remote employees can be difficult.

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Alex Larsen: How to Scale a Beta Program, Virality, and Creating Value

Centercode

With Alex Larsen as our guest, this episode is all about taking it to the next level. Once you’ve established a program and built momentum, how do you get other teams to see the value in user testing?

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The Bug Battle: Prioritizing Bugs and Winning the War  

Optimove

Bugs are a crucial part of software development, and though they can be a pain for a Product Manager (PM), I’ve learned to appreciate the value bugs have in the product development process. A big chunk of my job as a PM is to optimize features and create products that effectively meet the needs of Optimove users. I must consider all available resources and the ETA for delivery, as you can only launch a functional product within the expected timeframe by prioritizing the most critical issue

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New Panel Announcement: Canadian Cannabis Panel

2020 Research

As cannabis continues to be legalized in an increasing number of countries and states, a new subset of consumers with distinct habits, behaviors, and attitudes has emerged. Tap into this market and quickly gain valuable insights with our robust Canadian Cannabis Panel. Comprised of nearly 20,000 cannabis users or intenders, this diverse and deeply profiled panel provides a wealth of information on evolving cannabis consumer trends.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.