Sun.Jul 10, 2022

article thumbnail

Deferred Deep Linking

Optimove

What is Deferred Deep Linking? Deferred deep linking is a marketing technique which uses external digital channels to reach potential users and safely direct them to content and promotions inside an app. Using deep linking, users do not have to search through an app to find the content they are looking for, after downloading and opening the app, users will be directed to the specific content page connected to the link.

article thumbnail

Geofencing Marketing

Optimove

What is Geofencing Marketing? Geofencing marketing allows businesses to send unique ad campaigns to customers within a defined area. It allows you to use the demographic of customers in an area to send them specified in-app messaging and push notifications. When a mobile device enters the location, it will trigger notifications such as promotions, exclusive offers, or discounts to the mobile device.

article thumbnail

Marketing Campaign Orchestration

Optimove

What is Marketing Orchestration. Marketing orchestration allows marketers to perform high-quality campaigns faster by coordinating data from multiple platforms. By synchronizing teams, content, channels, workflows, and data, marketing orchestration ensures all resources are working together to improve the customer journey. Marketing orchestration platforms integrate marketing systems and data sources to understand what each customer is doing and determine the next step the customer needs.