Deferred Deep Linking
Optimove
JULY 10, 2022
What is Deferred Deep Linking? Deferred deep linking is a marketing technique which uses external digital channels to reach potential users and safely direct them to content and promotions inside an app. Using deep linking, users do not have to search through an app to find the content they are looking for, after downloading and opening the app, users will be directed to the specific content page connected to the link.
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