Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference
Experience Investigators by 360Connext
APRIL 13, 2021
Customer experience leaders often talk with confidence about their Voice of the Customer (VoC) programs. They boast about how often they survey customers, collect feedback via fancy technologies, and produce reports with color-coded graphs. Yet how often do we, as CX leaders, really just focus on listening to customers in authentic, low-tech ways? Customer interviews can be a key step in: Customer Journey Mapping.
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