Sun.Jul 19, 2020

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Bridging the Gap Between Product and CX

GetFeedback

Three ways for CX and Product teams to work better together in optimizing the customer experience.

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Assessing Customer Relationships

Andrew Mcfarland

For years, I have used a simple diagram to assess customer relationships while generating meaningful and actionable customer discussion. How do you start to improve customer relationships? A simple stair-step picture shows relationship types progressing from simple “supplier” to “partner.” .

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SpendHQ's Focus on CX Hastened the Sales Process by 20% with GetFeedback

GetFeedback

Discover how SpendHQ uses GetFeedback to automate key interactions and aggregate feedback throughout the customer journey. Learn how the company creates a great customer experience to drive value for its customers from start to finish.

Sales 54
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Making the Case for a Marketing Orchestration Engine

Optimove

The post Making the Case for a Marketing Orchestration Engine appeared first on Optimove.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Microsegementation: The Missing Piece In Your Customer-obsession Puzzle

Forrester's Customer Insights

What is the first thing you do to solve a jigsaw puzzle? You separate the similar pieces. This could be by color, border edges, and even piece size. B2B marketers can learn a thing or two from all the folks filling the empty hours at home working on puzzles. (It seems puzzle makers are having […].

B2B 41