Daniel Group

FEBRUARY 16, 2020

Our clients often ask about how to most effectively use the outcome score (e.g., NPS ® , loyalty index, overall satisfaction, etc.) to improve the customer experience. Over the years, a number have opted to include an objective for Net Promoter Score® performance, as an example. The outcome measure becomes a part of the manager’s evaluation and compensation.

Customer Experience 100

Customer Experience Net Promoter Score NPS B2B 100

ShepHyken

FEBRUARY 16, 2020

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 10 Ways To Provide a Cutting-Edge Retail Customer Experience by Janelle Estes. (Street Fight) What does that look and feel like?

2020 127

2020 Article Customer Service B2B 127

Forrester's Customer Insights

FEBRUARY 16, 2020

Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. Despite the fact that Forrester has been covering services research for major tech vendors such as Oracle, Salesforce, and SAP, we haven’t done it for Adobe until now. As the first step, […].

2020 45

2020 2019 Technology Marketing 45

SurveySparrow

FEBRUARY 16, 2020

Do you know that companies have a brand value apart from their market cap? For example, Amazon’s market cap is $885.3 billion (in 2019) and its brand value was pegged at $125 million by Interbrand , a brand consultancy firm. In its report, Apple was the world’s strongest brand at $234.2 million. Its market cap is a mind-boggling $1 trillion. Your brand name is significant to the progress of your company.

Brands 52

Brands Marketing Brand Values Loyalty 52

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