Improving your Voice of the Customer listening posts? Ask these questions
Experience Investigators by 360Connext
OCTOBER 27, 2020
Voice of the Customer (VoC) programs often start with a general plan on how to gather customer feedback. The plan typically includes suggestions for customer listening posts. Customer listening posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. Listening posts: Help us understand individual customer needs and experiences closer to real-time.
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