Mon.Mar 07, 2022

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Customer Self-Service: Pros, Cons, Examples

TechSee

Let’s start with the bottom line – keeping customers satisfied is the key to a successful and profitable business. Customer experience and engagement are not buzzwords – they are solid performance indicators that continue to gain traction and are a top priority for businesses. In today’s digital-first and customer-centric world, fast response time and problem solving are at the core of customer demand.

2025 109
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Megatrend: Customer Success and Product Are Better Together

Gainsight

Over the past few years, we’ve been keeping our eye on an incredibly positive trend in the most successful companies: closer, more collaborative relationships between Customer Success and Product teams. . At Gainsight, we believe it’s vital for these teams to partner— we always have, always will. And now, we’re seeing more and more companies recognize that neither team can drive success by themselves.

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The Strategy to Scale Personalization with The Adobe Stack

Merkle

Personalization is a priority for marketers with the goal of providing better experience to consumers. An experience that is relevant and has timely offers evokes meaningful connections enabling actions which benefits both the consumer and the brand. Are you a customer-obsessed brand and are looking to bet big on personalization at scale? Are you looking to unlock greater customer engagement, revenue growth and brand loyalty, marketing?

Loyalty 59
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Everything about Passives and Detractors in NPS

CustomerSuccessBox

The Net Promoter Score (NPS) survey is a one-question survey that determines the likelihood of a customer recommending your product to others. Customers are asked to assess their experiences on a scale of 0 to 10 in the survey. NPS feedback is collected, adjustments are tracked, and actionable insights are provided via Net Promoter Score software. The NPS survey results assist divide customers into three groups: promoters, passives, and detractors.

NPS 52
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Cloud Readiness Check and CQC Deployment Readiness: When to use each

SAP Customer Experience

I would like you to get acquainted with two remote services which will provide you with expert guidance to reduce technical risks and optimize your system potential. After Delivery of these offerings, you will receive guidance on findings to bring you towards a successful Project. The table belos helps to.

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5 Top Customer Service Articles of the Week 3-7-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. How to Build Customer Loyalty by Sharing the Inflation Burden by Joel Comm. (Inc. Magazine) Too often, the rise in costs caused by inflation is passed down to the consumer.

Article 12
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Joint Success Plan: The Most Collaborative tool in Customer Success

CustomerSuccessBox

What is a Joint Success Plan? How is it different from an Account plan? A Joint Success Plan is the customer success plan that you, as a Customer Success Manager (CSM), build with collaborative efforts from your customer’s end. When everything is brand new and exciting, you will sit down with your new customer to learn exactly what they expect from utilizing your product and how they define relationship success.

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What is a Maturity Model?

Kapta Customer Success

Results-based metrics are important, but they're limited. They indirectly point to failing or successful business practices, forcing many organizations to guess how to improve their metrics. But maturity models, as explained by ResearchGate , ".help integrate traditionally separate organizational functions, set process improvement goals and priorities, provide guidance for quality processes, and provide a benchmark for appraising current processes outcomes.".

Metrics 98
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The art of fixing emotional disconnect during customer onboarding!

CustomerSuccessBox

The growing attention to digital transformation has caused the paradigm shift to give out the best customer experience in the digital platform. Otherwise, one is most likely to lose to the fiercer competition, as everybody is buckling up to increase their marketing spend with an agenda to recoup the revenue. Especially in SaaS, customer onboarding is the start for impressing customers with the best customer experience.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Mar 07 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: Remote, New York, NY, US Organization: Urbint As a Director of Customer Success, you will own the ultimate success of Urbint’s customer base; this includes seamless customer onboarding, project success, retention, and renewal. As a player-coach, you both will manage the enterprise customers as well as lead, motivate and enable a team of high-performing Customer Success Managers as we grow and scale the team.

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Guide to Boosting the Power of Consumer Feedback

Keatext

The post Guide to Boosting the Power of Consumer Feedback appeared first on Keatext.

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How design thinking & tech will enhance travel CX

MyCustomer

HCustomer experience has become a significant competitive advantage in the travel industry, magnified by shifts in what travelers value. We’. 8th Mar 2022. By Rachel Kobetz Global Head of Design.

Travel 70
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Determining brand health with the modern customer brand funnel

Perceptive

Undergoing a complete brand health check is like any other health check you would undertake; much like when you go to the doctors and have to complete several tests to determine where it hurts, or why.

Brands 52
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Why measuring customer effort is not enough

MyCustomer

Voice of the Customer Why measuring customer effort is not enough.

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Taking Feedback with Likert Scale

Zonka Feedback

Customer Feedback is crucial for the success of any business. Collecting feedback ensures that you know what customers think and feel about the experience they had with you and your products and services and what they exactly expect from your business. With feedback, you get to know whether your customers like or dislike a product, service, product feature, interaction, and any other aspect of your business.

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Optimize Your SaaS Renewal Process

CustomerSuccessBox

Customer retention is the lifeblood of a SaaS company. Where the foundation of SaaS customer retention is renewals. According to a research study, a mere 5% increase in customer retention can lead to a 25% increase in company profits. On average it costs five times more to acquire a new subscriber than the revenue you can expect from a renewal. It makes perfect sense to optimize renewal to cut costs and increase recurring revenue.

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Virtual Fireside Chat with Stockmann: Emotional Experience – What, How, Why

Feedbackly

Join us for a cozy fireside chat to learn how and why Stockmann, one of the biggest retailers in Finland, is measuring Emotional Experience.

Retail 52
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Fix The Vulnerability Within: Break Gender Bias In Cybersecurity

Forrester's Customer Insights

Forrester predicts that in 2022, one in 10 experienced security pros will exit the industry. This brain drain is the result of a few dynamics colliding: poor financial and advancement incentives; general stress and burnout impacting security teams; and cybersecurity’s dirty little secret, workplace toxicity! And cybersecurity isn’t immune to the hidden epidemic impacting women’s ability […].

2022 49
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Conducting Continuous User Research with Delta Testing

Centercode

What is continuous user research, exactly?

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Speaking Up For Ukraine: Consumers Want Businesses To Pull Out Of Russia

Forrester's Customer Insights

Forrester continues to cover the increasing collision of brands and politics. We’ve even predicted that, in 2022, 10 big brands will step in where governments fail to act. But the situation in Ukraine is different than other (past or present) issues on which companies have taken action. It’s not caught up in the current culture […].

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B2B Podcasting: A Guide to Most-Popular Strategies and Types

SmartKarrot

Podcasts serve as a fun and engaging medium to connect with both existing and new audience segments. One of the best things about podcasting is the low barrier to entry – a microphone is all you need to get started and reach a global audience. But then, it is a bit different with B2B podcasting. When starting a podcast for your business, you would want to decide on technicalities like the type and the strategies to use.

B2B 11
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Advertisers Are Inadvertently Funding Russian Disinformation

Forrester's Customer Insights

The Russian invasion of Ukraine is underpinned and fueled by disinformation, by which Russia is using propaganda to create a false narrative about Ukrainian officials and the West to defend their invasion of Ukraine. The disinformation is so rampant that the US government released a “fact sheet” to discern reality. Barbara Buchanan, founder and CEO […].

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The New Digital Sales Experience (DSX) Manifesto

Forrester's Customer Insights

Sales reps' needs and preferences are too often ignored in technology purchase decisions. Learn how to start changing that.

Sales 26