What is Customer Effort and How Does Contact Center AI Impact it?
NICE inContact
MARCH 18, 2021
In these days of over-the-top service examples, sometimes we lose sight of the fact that many people just want their problems solved with very little effort on their part. In fact, the results of a study published in the Harvard Business Review* revealed that reducing customer effort is a better way to build loyalty than trying to delight customers.
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