Sat.Apr 04, 2020

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How Small Changes Can Alter Customer Behavior

Beyond Philosophy

Loss Aversion teaches us that people like to gain things, but that they like hanging on to what they have even more and feel losses much more profoundly than gains. So, you would think that effective policy to reduce disposable bag usage by charging a surcharge for a grocery bag would tap into these feelings. Not so fast. New research reveals that Loss Aversion is not the reason for the grocery bag surcharge’s success.

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The essential CX leadership toolkit

MyCustomer

The essential CX leadership toolkit. The essential CX leadership toolkit. Customer experience management.

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How to Better Understand Shoppers by Using AI and ML

C3Centricity

We need to better understand shoppers. Why? Because retail is in crisis. Investment in bricks and mortar stores has declined 30% in the US and a staggering 50% in Europe. In the UK 50,000 of the 500,000 high street stores are empty , that’s a whopping 10%. But that level can even be higher, double or triple that in some parts of the country. The government in the UK just upped its rescue fund to a billion pounds and slashed its rates in the hope of lowering rents.

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