Tue.Jan 21, 2020

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3 Ideas to Improve Your Voice of the Customer Methodology

Experience Investigators by 360Connext

How do you make your Voice of the Customer plan more meaningful? Four words: More customer, more voice. Quick Voice of the Customer Overview. You are probably familiar with the term Voice of the Customer, often referred to with the shorthand “VoC.” The idea behind a true Voice of the Customer program is to consistently, reliably and intentionally gather customer feedback.

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How to Use Artificial Intelligence in Your CX Program

GetFeedback

Artificial intelligence (AI) is improving all the time and slowly making its way into our offices, activities, and homes. The idea of AI holds a lot of promises such as savings in cost and time for businesses as well as supporting skilled professionals by effectively executing the mundane routine tasks. Artificial Intelligence has already been making an impression on the business industry with data collection for marketing and changing how people interreact with IT.

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From Build to Integration: The Essentials of a Successful VoC Program

CloudCherry

Gathering customer feedback is a mainstay in business. However, most companies have recognized that closed-ended surveys aren’t enough to gain powerful insights into the customer experience (CX). Instead, a voice of the customer (VoC) program is a necessity for any company that wants to understand and act on customer sentiment. Today, there is good news and bad news about VoC.

Feedback 195
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Blue Ocean Named as Finalist in 2020 Stevie® Awards for Customer Service Success

BlueOcean

Blue Ocean, a world leader in customer care solutions, was named a Finalist today in the “Customer Service Success – Technology Industries” category in the 14 th annual Stevie® Awards for Sales & Customer Service. The Gold, Silver, and Bronze Stevie placements from among the Finalists will be revealed during a gala banquet on Friday, February 28 at Caesars Palace in Las Vegas, Nevada.

2020 156
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Use Artificial Intelligence in Your CX Program

GetFeedback

Artificial Intelligence (AI) can be a powerful tool for delivering great customer experience (CX). Here are 4 ways you should apply AI in your CX program.

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Amazing Business Radio: Jim Gilmore

ShepHyken

Excellent Service in an Experience Economy. How to Create an Experience That Wins Customers. Shep Hyken interviews Jim Gilmore. They discuss the new edition of The Experience Economy: Competing for Customer Time, Attention, and Money , which Jim co-authored with Joseph Pine. Top Takeaways: The economy has evolved over time from an agrarian economy to an industrial economy, then to a service economy and finally to an experience economy, where the experience a customer has is the most valuable com

Reference 135
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Avoid this massive mistake being made with AI

Beyond Philosophy

How AI will Change CX for the Future. Customer loyalty is what most businesses want. The more your customers buy from you, the more you improve your bottom line, not only in increased sales but also in decreased customer acquisition costs. Improving your Customer Experience to foster customer loyalty is often an expense that senior management can get behind.

Loyalty 120
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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. The digital customer journey describes how your customers move across digital touchpoints as they progress from prospect to customer to advocate. Examining your digital customer journey is critical to improving your customer experience by ensuring that every touchpoint is monitored and optimized.

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Understanding the Customer Success Team Structure

Totango

The success of an enterprise depends more than ever on the Customer Success (CS) team. A CS team’s primary purpose is to build, maintain, and optimize lasting customer relationships by helping them fulfill and even exceed their own business goals. The stronger that connection is, the more likely your customers will be to not only remain customers, but also recommend your company to others.

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The 2023 Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Why Idealized Storytelling creates Decision Making Skepticism

One Millimeter Mindset

Idealized storytelling creates perfect story scenarios in which products, services, programs are placed. Not surprisingly, these stories always seem to have fairy-tale outcomes, where everyone lives happily ever after. Mostly, due to the outcomes created by our products, services and programs. Then, the next step in your business development process is that you ask decision makers for their business.

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A Guide to HomeAdvisor for Business

ReviewTrackers

In the last five years, there has been a rise in the number of sites made available to consumers for the central purpose of connecting businesses with pre-qualified service providers. These sites provide a more interactive and focused environment than what customers are likely to find in more generic consumer review sites such as Google of Facebook.

Insurance 102
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How did you perform during your recent customer experience ‘stress test’?

NICE inContact

Most, if not all businesses are wrapping up an informal ‘stress test’ on their customer service operations that could have a big impact on their business for the coming year and beyond. The holiday rush not only drives big business for retail, distribution and travel/hospitality – but also a surge in customer service opportunities.

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Customer Patience Is Finite (Why I Dumped My Favorite Restaurant)

Customers That Stick

Last year, on January 3rd, I went to my favorite lunchtime restaurant. I remember the date, because it was my first restaurant meal of the new year; it was also the last time I ate at that restaurant. I never went back in 2019, and in that lost business is a customer service lesson for all organizations. A Cold Sandwich and a Cold Shoulder. I’d had a succession of bad meals and bad service the year before, many of them concentrated in the last few months of the year.

2019 78
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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New Research Digs Into Industries And Consumer Feedback Patterns

Experience Matters

The XM Institute is kicking off the year with a research bang. In a previous post, I mentioned two reports from late last year that show the business value of CX, The ROI of CX and What Consumers Do After a Bad Experience. Since then, we’ve actually published a number of new research reports with an emphasis on industry-specific data. These reports are based on a survey of 10,000 U.S. consumers and examine almost 300 companies over 20 industries.

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Customer Service Automation: Everything You Need to Know

Ecrion

When it comes to customer service, people have become more tech-savvy with higher expectations when it comes to speed and delivery in recent years. That’s where customer service automation comes in. The term refers to a process whereby there’s a reduction or even complete elimination of human labor when assisting consumers. But with so many new customer service automation solutions available, it’s difficult to know what to choose for your company.

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How to Create an Omnichannel Customer Service Experience

Solvvy

Did you go see the new Star Wars movie over the holidays? If so, you may have looked up reviews on your computer, watched a preview on your iPad, purchased tickets on your mobile phone, and used SMS delivery to show them to the usher. . If so, this isn’t a unique customer experience. Today’s consumers are screen-shifters by nature, and it’s changed the customer journey to an omnichannel experience that incorporates many different devices and platforms. .

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5 Golden Rules of Customer Service for a Flooring Business

CSM Magazine

Successful companies always keep their customers happy. They adopt strict codes of customer ethics and enforce it in all areas of their business. The outcome is that customers reward them with their increased loyalty and devotion to the firm. As a result, companies are able to maintain market leadership position that helps them survive and thrive in the competitive market.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Engagement Workshop: How to Recruit Enthusiastic Testers

Centercode

What makes an ideal tester ? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor? It’s enthusiasm! Enthusiastic testers are game-changers when it comes to maintaining test participation throughout the course of your Customer Validation (CV) projects.

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Vanity Metrics Are Meaningless

NetBase

With the social analytics industry offering a push toward real-time models where information is available as fast as it comes out on channels, leading agencies are seeking solutions that offer predictive analytics as well. And they’re finding them. They know that vanity metrics are pretty meaningless and have found tangible insight that really moves the needle for brands.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. The digital customer journey describes how your customers move across digital touchpoints as they progress from prospect to customer to advocate. Examining your digital customer journey is critical to improving your customer experience by ensuring that every touchpoint is monitored and optimized.

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3 Best Practices for Creating Dashboards That Tell a Dynamic Story

InMoment XI

Maximize the Effectiveness of Your Dashboards Fighting for the attention of our colleagues and executives is hard, let alone, having the ability to inspire them to think differently or make necessary changes is even harder. As experience management practitioners you need to find ways to connect emotionally, and an important part of your role is. View Article.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Prioritising Customer Experience in The New Year

inmoment

That “new year, new you” mantra is difficult enough to achieve on a personal level, let alone an organisational one. As companies return from the holidays, many of them will begin assessing which milestones they want to pass in the new decade. This is especially true (and challenging) for CX practitioners as the business intelligence landscape will no doubt continue to rapidly change.

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Community Manager Appreciation Day 2020 Contest

Lithium

Community Manager Appreciation Day (CMAD) is right around the corner on January 27th. This month, we'll be publishing content in Atlas to celebrate CMAD and educate others on the vital role Community Managers play in the customer's journey. We're thrilled to start things off with an exciting contest! The CMAD 2020 Contest is in honor of Community Manager Appreciation Day and is open to Atlas members.

2020 52
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The Truth About Digital Transformation

Topdown

Not so long ago, businesses began significantly changing the way they operate and store data with the invention of the computer. Every year, businesses become less analog and more digital. However, some organizations remain torn as to whether that’s a good thing or not, which begs the question: What’s the difference between digitization and digital transformation?

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With Good Foundations, Augmented Reality Offers A Great Way To Engage With IoT Data

Forrester's Customer Insights

Augmented reality (AR) and the internet of things (IoT). In principle these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor. My latest report, “Combine Augmented And Mixed Reality With IoT To Deliver Insight At The Point Of Need,” began with […].

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.