Mon.May 29, 2023

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Transactional VS Emotional Customer Loyalty with Mark Ross-Smith

ShepHyken

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. They typically involve incentives for spending money on a brand through points, perks, upgrades, or free products. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

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Can Visual Appeal Boost the Customer Experience?

Steve DiGioia

We shop at any business for the products or services they offer. Hopefully, their service and price are in line with our expectations too. But does the look of the business matter and can the visual appeal boost the customer experience? Here’s what I mean… The Power of Visual Appeal Many years ago, some themed restaurants like Fridays, for example, thought it was cool to hang all kinds of assorted “junk” on their walls.

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How Customer Support Can Boost Player Engagement in Online Casinos

CSM Magazine

In the rapidly evolving world of online gambling, the key to customer satisfaction and loyalty lies in maintaining a high level of player engagement. One vital factor that significantly impacts the player experience is the effectiveness of customer support services. To provide a seamless and gratifying gaming journey, online casinos must implement strategies that increase player engagement with customer support.

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5 Most Crucial Website Satisfaction Survey Questions

Zonka Feedback

Capture user feedback across your website with the right website satisfaction survey questions to enhance their experience & boost loyalty. Offering a captivative experience is at the core of customer engagement and retention. No wonder 57% of internet users believe that a business with a poorly designed website is not worth recommending.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Introducing Thematic's Bold New Look: A Brand Refresh for the Future of Feedback

Thematic

We've done it! We've refreshed our brand to better reflect our company's growth, values, and vision for the future. As a leader in feedback management and analytics, Thematic has evolved tremendously since its inception in 2017. Now, in 2023, we're thrilled to introduce our refreshed visual brand. In this post, we're sharing the "why" behind the update, the thoughtful design choices, and more.

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9 Marketing Practices That Need to Die in 2023

Optimove

The Changing Digital Marketing Landscape Digital marketing is changing at the speed of light. This rate of change is driven by both technology and the consumers. As consumers become increasingly tech-savvy, some marketing practices simply don’t cut it anymore. 9 Marketing Practices That Need to Die in 2023 To break through the clutter, these are the things marketers absolutely must stop doing in 2023: Not using data.

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May 29 – Customer Success Jobs

SmartKarrot

Role: Customer Success Representative Location: New York County, NY, United States Organization: RTM Business Group As a Customer Success Representative, you’ll create and maintain connections with RTM’s top clients to aid in their ongoing success and expansion. Manage project data to aid in the onboarding of new clients and ensure a smooth entry into the RTM ecosystem.

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Welcome to ChatGPT, May I Take Your Order?

IntouchInsight

Businesses have been benefitting from the efficiencies provided by machines since the 1700s. As technology continues to advance, new tools and applications arise. For restaurant operators facing persistent labor shortages and increasing wages, the more work that can be completed by machines the better.

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Implementing Post-Purchase Survey: 70+ Questions, Template & Best Practices

Zonka Feedback

Don't let sales be the endpoint of your customer journey. Instead, use post-purchase surveys to kickstart a lasting relationship that transforms your customers into repeat buyers and brand loyalists. From a business perspective, what's the most critical stage in a customer journey? The first interaction? The part where they start taking an interest in your offering?

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The 2023 Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Navigating Centralized Operations: A Guide for B2B Regional Leaders

Forrester's Customer Insights

Modern marketing organizations are constantly changing and optimizing to stay competitive. We often see large corporations restructure their marketing functions from regionalized to central groups, from centralized to regional, or a certain level of hybrid in-between. As a regional marketing leader, in any one of these states, the right mindset and capabilities to find balance and synergy are important to keep your team continuing to perform and shine.

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Website Visitor Experience Survey Questions and Examples

Zonka Feedback

Unable to turn your visitors into customers? Ask website visitor experience survey questions to gain actionable insights and implement changes to convert them into buyers. Your website users hold the key to assessing how well your website is meeting their needs. The most effective way to unlock this information is by asking relevant questions upfront.

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Everything You Need To Know About Google Tasks!

SmartKarrot

Maximize your productivity with Google Tasks! Discover the most recent features and benefits of this amazing to-do list tool with our simple guide to generating and organizing your daily activities. What Are Google Tasks? Google Tasks is one of the many tools created by Google where you can create a list with self-created tasks and subtasks. These tasks can be assigned due dates and be placed on your Google Calendar.

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Optimove Brings Customer Retention Prowess to Financial Services Industry

Optimove

With frequently changing regulations and increased competition due to the elimination of switching costs, the financial services space is experiencing a rough patch in customer retention. Recently, large financial institutions have been experiencing major deposit outflows due to customers searching for better savings rates. Charles Schwab, State Street, and M&T have experienced combined bank deposit outflows of 60 billion USD in the first quarter according to the financial times.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,