How to Provide a Personalized Customer Experience that Builds Trust with Bill Bruno
ShepHyken
FEBRUARY 20, 2023
Top Takeaways: Customers have different levels of tolerance when sharing their information with brands. Some customers are willing to share everything with a brand, some refuse to share anything at all, and there are those that fall in between. This range makes up the different data personas. Using customer data is an opportunity for brands to create an excellent customer experience, whether it is for preventing fraud, marketing, or enhancing personalization.
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