Mon.Feb 27, 2023

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How to collect feedback for your B2B SaaS product

Zonka Feedback

Customer Feedback is an important piece of information for your B2B business. It is not only a way to know how your clients perceive your product, but also an important source of information for your engineering and product management teams. It helps them discover the market trends and patterns of changing customer behavior and requirements over time and thus helps them to develop great products.

B2B 52
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Salesforce Service Cloud and Playvox Workforce Management Collaboration Gives CX Leaders Best of Breed Salesforce WFM

Playvox

Customer experience leaders are more challenged than ever. They are under constant pressure to reduce operational overhead costs, lower recruiting, onboarding and training costs – all while exceeding customer demands and delivering exceptional customer service. When contact center managers look to decrease overhead, they think first to eliminate manual processes through automation.

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Telling Your Brand Story Through the Customer Experience with Christoph Trappe

ShepHyken

Top Takeaways: Customer experience, including customer service, is marketing. Create an experience that gests people to say, “I’ll be back,” and makes them want to share it with others. Understand what your customers want and deliver consistently. Customers usually have many options. When your product is available in other places, customer experience becomes the differentiator that determines if your customers continue to do business with you or move on to your competitors.

Brands 62
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Building Customer Loyalty Through Social Media

LoyaltyPlus

by Frik van der Westhuizen At the end of January this year, there were 28 million social media users in South Africa. Over the past 12 months, social media has become an integral part of people’s lives and has had a significant impact on how consumers perceive and interact with brands. It has become vital for companies to have a strong social media presence in order to build and maintain brand loyalty.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Great Sales Managers Have to Be Great Coaches

Integrity Solutions

Great sales managers are required to become great coaches. Great sales managers know that everyone in their organization takes a cue from them. They use this position and influence to challenge the status quo, galvanize their team, act as role models for change, and demand results. It’s more true than ever that the best sales reps may not make the best sales leaders.

Sales 62

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CX Transformation in High Tech: Four Critical Rules

Merkle

At Merkle, we get unique insight into industry-related nuances as we enable CX (customer experience) transformation across our diverse portfolio of brands. In the High Tech industry specifically, several key characteristics shape the needs and requirements of successful CX transformation projects.

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The Value of Language Diversity

2020 Research

Key Takeaways: Consulting with a local supplier partner (research houses/suppliers) prior to finalizing and formalizing the research RFQ is a key aspect for success It is crucial to make sure the local market is understood from a cultural and language perspective. Choosing moderators based on their language use, skills and cultural affinity with the participants/respondents makes a big difference and if not native, there is no need to panic!

Culture 52
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Do More with Less – Optimize Key Account Management Productivity with KAM Software

Kapta Customer Success

Are your key account managers (KAMs) being hampered by manual administrative tasks? It’s long been known that sales reps spend only a small percentage of their time selling because they are bogged down by routine clerical tasks. According to Salesforce’s State of Sales report, rep selling time is down to 28% from 34% of their week. That’s not a lot of time for your KAMs to engage in strategic planning and interact with customers.

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CX Leaders, Prove Us Wrong: Defy 2023’s Troubling Trends

Forrester's Customer Insights

Customer experience leaders will face an upward climb in 2023. But some CX leaders will succeed. Our practical advice can help you beat the odds.

2023 26
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The 2023 Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Introducing Sago: The Story Behind Our New Brand

2020 Research

The world evolves quickly. At Schlesinger Group, we’ve always made it our business to evolve alongside it. We began as a focus group facilitation provider, connecting business questions to real human answers. But over the past 57 years and through several acquisitions, we’ve expanded to become much more — today, we lead qualitative, quantitative and tech-enabled research around the globe.

Brands 98
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Why Is Medical App Development Getting More Popular in the Healthcare Sector

Zonka Feedback

The world of technology software for clinics is changing. The healthcare industry will not be left behind because applications are being developed to address healthcare providers' daily challenges. The current scenario demands enhanced clinical applications. It will make enhanced functional medical management possible.

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Angela Lau

2020 Research

We travel to Ontario, Canada, to speak with Angela Lau in this installment of our Around the Globe series. Angela joined Schlesinger Group in April 2022 following the integration of AskingCanadians and Methodify and has served as Senior Vice President of Market Operations since. In the following Q&A, Angela shares her experience thus far. Q. What is it like to work with colleagues around the globe?

2022 52
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Strategies for Establishing a Successful Beta Program

Centercode

In this episode, Chris Rader, VP of Marketing at Centercode along with Technical Trainer, Stefan Stenroos is joined by Richard Ball, formerly Director of Field Testing at Peloton to discuss the best strategies for starting a successful beta program.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Schlesinger Group UK Named Among UK’s Best Workplaces™ for Wellbeing 2023

2020 Research

We are thrilled to announce that Schlesinger Group UK has officially been named one of the UK’s Best Workplaces for Wellbeing (2023) by Great Place to Work® , the global authority on workplace culture. “Now in our second year of the UK’s Best Workplaces for Wellbeing list, we’re once again able to showcase the leading organisations providing cultures conducive to outstanding psychological, physical, and social wellbeing,” said Benedict Gautrey, Managing Director of Great Place to Work® U

2023 52
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You Asked, We Answered: Questions From Our 2023 CX Predictions Webinar

Forrester's Customer Insights

We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.

Webinar 26
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Schlesinger Group Announces its Rebrand as Sago

2020 Research

Sago Brings A Human Element To Marketing Research, Combining Legacy And Innovation To Connect Businesses to Key Insights Iselin, NJ – March 1, 2023 – Schlesinger Group, the leading provider of research and data solutions that fuel consumer and business insights, has announced the rebranding of its organization as Sago. Alongside the new name, it has unveiled a new visual identity, website, and refreshed positioning.

2023 52
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Who is Most Important, The Shareholder or Stakeholder?

The DiJulius Group

Stakeholder Theory is a more recent theory of business that argues against the separation of economics and ethics. It addresses the question of who is most important, the shareholder or stakeholder, and states that short-term profits gained by prioritizing shareholders should not be the primary objective of a business. Rather than focusing on those holding.

Article 21
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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What Are the 4 Important Stages in SEO?

DemandJump

At times it can feel like there are too many components of search engine marketing you need to juggle in order to drive the traffic to your website that you want. Content optimization , backlinks, technical and on-page SEO–it's no wonder so many of us throw up our hands when we start to think about it. So we’ve broken down the basics of SEO to make it easier for you to successfully get your website to rank highly on search engines.

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Tapping Into The Power of Employee Ideas with Will Read

Russel Lolacher

In this episode of Relationships at Work, Russel chats with Sideways6 founder and CEO Will Read on the importance of employee ideas and how to generate and tap into them. A few reasons why he is awesome – he is the founder and CEO of Sideways 6 – a service to build better businesses through employee ideas. And he’s the host of The Ideas Show – a podcast about ideas that change the world, and the people that make them happen.

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Democratizing User Testing

Centercode

Two decades ago, Centercode was bootstrapped by a small group of likeminded founders, collectively driven by our genuine passion to increase the positive impact of technology on the world.